Clinique implements the open-shelf service mode in the counter. Through the well-designed two-way communication product display space, skin care products and cosmetics will be displayed in front of customers, so that consumers can freely try, understand and love each Clinique product.
Clinique originally meant clinic in French, indicating the origin of brands and drugs. When Estee Lauder and Carol Phillips came up with the Clinique brand, they happened to pass by a small German town, where there was a clinic. The Clinique signboard with green characters on a white background was concise and bright, which was particularly eye-catching.
Mrs. Estee Lauder and Carol Phillips immediately thought that Clinique was worried about the brand name and had a good impression on Clinique, so Mrs. Estee Lauder found the owner of the clinic and hoped that he could sell Clinique.
The conditions are also very generous: one is to buy out the brand with a large sum of cash, and the other is to let the clinic owner become a shareholder of Clinique. Finally, the clinic owner sold Clinique's brand under the lure of astronomical cash, but if he knew in advance that Clinique's brand would be popular all over the world once it was launched, he would definitely choose the second condition.
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In the late 1960s, people's concept of beautiful skin was limited to a wise maxim that was widely respected at that time-"The condition of women's skin is innate and unchangeable." It was not until a magazine editor suggested that "women should face up to their own skin" that people began to realize that the original skin could be reshaped.
The year is 1967, and the editor-in-chief is Ms. Carol Philips, editor-in-chief of American fashion magazine VOGUE. No one expected that the editor-in-chief of VOGUE magazine would become one of the founders of Clinique brand, a wonderful flower in the cosmetics industry. Her luck comes from her article entitled "End&; The unique skin care theory mentioned in "Can Beautiful Skin Be Created".
When the theory came out, it was shocking and attracted the attention of Estee Lauder's family. Soon Carol was hired to set up Clinique Cosmetics Company, and 1968 was launched in new york. Under the guidance of dermatologists, they successfully developed the first 100% perfume-free skin care brand through allergy tests, and that was the day Clinique was officially founded.
It is in 1967 that Dr. Norman Orent, a dermatologist in new york, said in an exclusive interview with Carol that beauty is not only hereditary, but the skin condition can be improved through correct skin care procedures. Women can experience a proactive skin care plan, which is the first step: cleaning; Step 2: clean up the cortex; Step 3: Water and oil balance. Moisturizing "Clinique Skin Care Trilogy" makes the skin in a healthy and natural state; At the same time, it is also pointed out that sunlight and ultraviolet rays are the biggest culprits that harm the skin, and then the importance of sun protection is emphasized. As soon as this theory came out, the whole cosmetics industry was moved by it.
This landmark report not only put forward an incisive skin care concept, but also attracted the attention of Estee Lauder family and gave birth to Clinique brand. Everything comes from accident, and everything has an opportunity because of accident. The accident not only created Clinique brand, but also injected new content and vitality into the beauty industry. The relationship between Clinique and Amy has a prelude.
1968, Estee Lauder produced Clinique, a high-grade cosmetic brand which is safe, effective, 100% odorless and prepared by dermatologists. Three-step skin care products that have laid the foundation for Clinique's career: facial cleanser with cleaning effect, lotion for cleaning cortex (suitable formula for all skin types) and special lotion with moisturizing effect have become legends in the industry and indispensable skin care products for every beauty-loving woman.
References:
Baidu encyclopedia-Clinique