Inspirational books that entrepreneurs must read.
1, Bill buxton's user experience sketch design.
Let me re-understand the user experience and the working methods of the team. Even my Weibo's signature was changed to "live for experience and die for experience". I want to warn myself that superficial understanding of user experience and superficial articles have made me take too many detours. Although I have always attached great importance to it, I have never really faced it. There is a huge conflict between the design methods and processes that adapt to the user experience and the traditional software production, and it will even be despised by most designers who think they are smart. I understand that 90% of designers like 99% of engineers. They think that meetings and discussions are a waste of time, while brainstorming and usability testing are a waste of life. They want to see their own output, documents or a beautiful-looking Axure prototype, so that they can feel that time is not wasted. I think Bill buxton told every designer profoundly and directly with many stories that seem to be off topic at first glance: Can you stop making big moves and make a prototype? Roll up your sleeves and pick up a pencil to discuss!
2. Kaplan's strategic map
It is a part of the balanced scorecard system. In fact, in order to design KPI indicators at the earliest, I read the Strategic Practice of Balanced Scorecard in a daze and didn't know how to operate it at all. After deeply understanding the idea of balanced scorecard, I bought a strategic map to look at. Finally, I understand the relationship between strategy and execution in Kaplan's strategic framework, and how the balanced scorecard works. Of course, although I have done it twice, I have just started. I don't think it is necessary for the company to implement the balanced scorecard under the rapidly changing situation, because the balanced scorecard is more suitable for the mature model of large enterprises, so as to give full play to their competitiveness. However, the cognition and analysis of the balanced scorecard series on strategy is of great help to enterprise managers and entrepreneurs.
3. Eric Reese's Lean Entrepreneurship
It resonates with me so much. I think everyone who has experienced entrepreneurship will feel that they met late when they read this book. Eric Ries summed up the failures we experienced with his numerous entrepreneurial experiences and incomparable frankness. I think this is much more valuable than the so-called "success" in the market. Of course, I believe that people who have never experienced entrepreneurial failure will sneer at many questions, because there are too many success stories and the reasons for success are always so reasonable. We can blame those who fail unscrupulously. In fact, we will never have the courage to bear the failure. Therefore, real entrepreneurs are not afraid of failure at first. Lean entrepreneurship has sorted out the valuable experience of predecessors for these entrepreneurs. Whether it's the cognition of the experiment, the test of the minimization of feasible products, the thorough analysis of vanity indicators, or the theoretical support for transformation decision-making, this book is a must-read pillow book for entrepreneurs. He can't guarantee your success, but he can guarantee that you will take fewer detours.
Of course, the next product work can't be dogmatic, and innovation is also a step-by-step process, which requires continuous practice and learning to support the development of enterprises. In addition, peter drucker's words have been echoed in my mind recently: if you can't measure, you can't manage. Send this sentence to every manager and entrepreneur.
Books suitable for entrepreneurs
1. Business Adventure
Written by john brooks john brooks and originally published in The New Yorker, it has collected many classic cases of big American companies, including Ford and Xerox. Bill Gates, the founder of Microsoft, once called this book his favorite business book, providing entrepreneurs with eternal courses in finance, ethics and business circles.
2. A new generation of business models
Written by Alexander Osterwald, entrepreneurs call it "a handbook for dreamers, game changers and challengers". With the traditional business model being subverted gradually, it is necessary for today's entrepreneurs to create a new business model to gain a competitive advantage.
A must-read book for entrepreneurs
1. Life is like starting a business.
Reid hoffman reid hoffman, founder of LinkedIn, co-authored with Ben Casnova Ben KaSi Nuo Cha. Hoffman provides an excellent roadmap for start-ups based on his career and work experience. He explained that if you want to adapt and survive in today's business world, you should be in the "permanent test" mode.
2. Female boss
After Sophia amoroso, the author of Sophia Amruso, failed to find a job many times, Amruso, the founder of Nasty Gal, began to sell old-fashioned clothes online, and finally created a business empire with assets of hundreds of millions of dollars. In his memoirs, Amruso shared his experience in starting a company, including paying attention to customer service and continuous learning.