Different channels: Most mobile phones in Taobao come from self-employed or small businesses, while those in JD.COM mainly come from brand manufacturers or regular agents. Therefore, the cost of mobile phones on Taobao is relatively low and the price is more competitive.

Different operating modes: Taobao is a C2C platform, so merchants can release goods freely, and the price is easier to be adjusted by the market. On the other hand, JD.COM is a B2C platform. Brand manufacturers have more say, and commodity prices are more difficult to be adjusted by the market. This has also led to Taobao's mobile phone price being more close to the people.