Different training institutions face different readers and have different characteristics. We need to deeply understand their psychology and needs in order to provide them with better services. This paper will analyze how to attract readers' attention from different angles.

From the parents' point of view

Parents' opinions are equally important for middle school students' counseling institutions. Therefore, from the perspective of parents, attract them with touching topics such as "how to help their children succeed".

Close to the needs of young people

For institutions studying abroad with a population of 18 or above, it is necessary to get to know these young people deeply, and they have the right to make their own decisions. They care about realizing their dreams and plans, so the content of soft articles should closely focus on their needs and expectations.

Reflect professionalism and authority

Education and training play an important role in families in China. So our soft language must be professional and authoritative. A stable and mature tone can win the trust and respect of readers and make them trust our service more.

Provide valuable information for readers.

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