Surely some people will think, isn't the experience class enrollment just to let students come to the institution for free? What other skills can this have? After class, parents and students will report to class if they are satisfied, and find another school if they are not satisfied. Actually, we were all wrong. For example: "Give students six experience lessons, arrange them to finish in 12- 15 days, and arrange a lesson every other day, each time10.5 or 2 hours." Are you as surprised as Bian Xiao when you see this? Isn't it enough to arrange time for six experience classes? Why did it take so long? The course starts from the end of June and the beginning of July. /kloc-After 0/5 days, many parents will choose to continue their studies because they will find themselves behind in other institutions. We should do well in all six courses and provide good services at the same time, such as telephone call back, parents' meeting and academic performance test.
Second, WeChat marketing enrollment
In fact, there are four ways to enroll students through WeChat marketing: micro-signal, micro-group, circle of friends and official account of micro-letter. So what can be done to achieve the desired results?
Mainly divided into the following four steps:
1, cognition. Know your own products, which means you have to market yourself and let others know about you.
2. Can drink. Can create marketing content, can write copywriting, and can write headlines that attract others' attention.
3, can be blended. User operation, which means you can get closer to your users and take care of them more.
4. Promote action. We need to complete the purchase conversion as soon as possible, because the purpose is to build trust and promote communication.
Third, the enrollment of educational lectures.
In order to attract students and expand their influence, hosting classes often adopt free public classes, which is a common means for target customers to directly contact the teachers of hosting classes, feel your organization and build popularity and trust. So what should our educational institutions doing primary and secondary school training do to recruit students through lectures?
In fact, we can do it from the direction of "summer planning for new junior one and new 23 students and how to spend the new semester", so we should let parents and students realize the importance of the problem through a series of questions that hit the pain points of students and parents in the lecture.
Fourth, parent-child activities registration.
1, charging, registration, going out, traveling, parent-child interaction activities.
2, completed on campus, such as setting up interesting interactive games, promoting a harmonious family atmosphere, let children learn to be grateful and listen, let parents know their children's thoughts and learn to communicate with them.
3, with a perfect eloquence of the host and sensational lecturer, this kind of activity is either not done, or tears will fall. Promote your word-of-mouth summer course at the event, and don't be blunt in marketing.
Five, the traditional push enrollment
1. Traditionally, summer enrollment still needs to be done, but the design and layout of a single page must focus on the research and development and packaging of the course. Whether it is a single page or a single page, the content of a single page must be changed.
2. The focus of summer promotion is supermarkets and communities.
Sixth, teachers package enrollment.
1. The main role of class enrollment is teachers, and more importantly, excellent teachers.
2, teachers must have their own characteristics, either humorous and generous, or interesting curriculum design, or you can entertain and educate, or you can tell stories and so on. Teachers who can bring games into the curriculum will not be old-school teachers, choose the way that suits them.
3, the teacher's curriculum is very skilled, the course runs through marketing, and there is suspense at the end of the course, so that children have to think of you and come to your class. Your words "Do you want to continue studying with the teacher" and "The teacher will be waiting for you at this time of the next class" often have unexpected effects.