According to the Advertising Law of People's Republic of China (PRC), education and training advertisements shall not contain the following contents:
1. Make an express or implied commitment to further education, pass the examination, obtain a degree or qualification certificate, or make an express or implied commitment to the effect of education and training;
2, express or imply that the relevant examination institutions or their staff, examination proposition personnel to participate in education and training;
3, the use of scientific research institutions, academic institutions, educational institutions, industry associations, professionals, beneficiaries of the name or image of the recommendation, proof.
Therefore, training institutions can use teaching materials, teaching AIDS and school buses to publish or publish advertisements in disguised form, but they must abide by the law and cannot violate the prohibitive provisions of the law.
Training institutions
Training institutions refer to institutions that provide services such as teaching, training and skill upgrading. These institutions usually include vocational training institutions, language training institutions, art training institutions, sports training institutions and so on. The purpose of these institutions is to improve personal skills, enhance personal competitiveness and help individuals succeed in the workplace or personal development through professional guidance and training.
Teaching materials, teaching AIDS and school buses
1, teaching materials and teaching AIDS: generally refers to textbooks and various teaching AIDS, including workbooks, stationery, teaching AIDS (such as projectors), etc.
2. School bus: It used to refer to the special-purpose car that transports students to and from school, generally referring to the special-purpose car that meets the national school bus standards. According to different classification standards, school buses can be divided into kindergarten buses, primary school buses and special school buses for primary and secondary school students.
These tools are needed by training institutions in the training process. Training institutions can use these tools for advertising, but they should pay attention to the fact that the advertising content conforms to the provisions of relevant laws and regulations.
How training institutions publish advertisements.
1. Social media: Social media platforms such as WeChat, Weibo and Tik Tok can accurately push advertisements to the target audience through targeted delivery.
2. Industry websites or magazines: Advertisements can be published through media such as industry portals and professional magazines, which are more targeted.
3. Offline activities: Participate in educational exhibitions, hold lectures, open days and other activities to promote their brands and courses to parents and students who come to participate in the activities.
4. Traditional advertising: put up posters or hang banner advertisements in crowded places such as shopping malls and supermarkets to attract people's attention.
It should be noted that different advertising channels have different audiences and effects. Training institutions should choose appropriate advertising channels according to their own situation and target audience, and ensure that the advertising content conforms to the provisions of relevant laws and regulations.