Current location - Education and Training Encyclopedia - Educational institution - What is the design concept of Mercedes logo? -LOGOAPLUS
What is the design concept of Mercedes logo? -LOGOAPLUS
The origin and meaning of Mercedes-Benz logo;

Mercedes-Benz logo Source: Gotelli Bu Daimler's logo comes from a letter Daimler wrote to his wife. He thinks that the stars he draws on the house at home will bring him good luck. This three-pointed star also symbolizes the development of Mercedes-Benz in three directions: land, sea and air.

1909, in order to commemorate the mass production of his VELO car, Mr. gottlieb daimler changed the gear pattern in the trident to laurel branches to show his victory. The "Mercedes-Benz" in the logo was taken from the name of his beautiful daughter, the Austrian car dealer emil jellinek. "Mercedes-Benz" means lucky in Spanish. Unfortunately, this beautiful woman died in an unhappy marriage at the age of 40, but the practice of naming after her spread like wildfire.

Meaning of Mercedes-Benz logo: Daimler applied for registration of Trident Star as the logo of the car, symbolizing the mechanization of landing, water and air. 19 16, a circle is added around it, with four small stars embedded in it and the words "Mercedes-Benz" written below. "Mercedes-Benz" means happiness, which means that the cars produced by Daimler will bring happiness to the owners.

Historical evolution of Mercedes-Benz logo;

1893 Mercedes-Benz logo adopts gear design, which is the first brand LOGO of Mercedes-Benz.

1899 Daimler's brand LOGO is designed with the initials "DMG", which is simple and artistic. Mercedes-Benz and Daimler merged into the current Mercedes-Benz company.

1902, Daimler company changed its corporate brand LOGO to the name of its largest customer's daughter, named "Mercedes", which is Mercedes-Benz. The name sounds as noble as a car.