As for how to do it, the focus is on the content planning and promotion of the event.
First, the content planning of the event
The content planning scheme should completely include these seven aspects: activity theme, activity form, activity process, activity publicity copy (manuscript, picture, video, etc.). ), activity place, activity time, activity discount/prize.
The theme of the activity should not only conform to the propaganda orientation of the organization, but also be oriented by parents and students; The form of activities should grasp these two key points: on the one hand, it should be impactful and memorable to users, on the other hand, it should be attractive and interesting to users; The activity flow should be easy to realize; At the same time, the content planning copy must be short and clear, especially the prize information and the income after participation, so that parents or students can see at a glance and maximize their enthusiasm for participating in activities. Moreover, the participation threshold should be as low as possible, so that the coverage of activities is wider and more potential customers can be obtained. ?
Second, promotion activities.
Publicity and promotion can generally be carried out through offline push activities and online self-media platforms. Next, we will talk about several aspects that should be paid attention to in the promotion process from offline and online channels respectively.
As far as offline push activities are concerned, the venue should be selected within three kilometers of the campus as far as possible to publicize the main schools and living quarters around the training institutions.
At present, most training institutions distribute leaflets online. Therefore, a single page must be concise and beautiful, so that parents or students can see the propaganda point of a single page at a glance.
In addition, some small gifts with the logo of the organization can be distributed, such as reusable shopping bags, small fans, water cups and so on. These gifts should be convenient for parents or students to use in public, so that there will be more opportunities to promote the organization. ?
As for online promotion channels, unless training institutions have online courses, enrollment and teaching will still be restricted by regions.
Therefore, although there are many online promotion channels, all major self-media platforms can help organizations to promote activities, but they are mainly based on the promotion of WeChat group or friends circle.
On this basis, teachers can be invited to forward activity soft articles, offers and game information, and the soft articles and games of activity details can be forwarded to parents through friends circle, WeChat group or private chat. You can also use third-party tools to plan some small games that are forwarded and shared, so that parents can forward praises in exchange for small gifts.