Chen, male, born in 1952, Dalian, Liaoning, master of business administration, senior economist, 1969 joined the work, 1972 joined the China People's Liberation Army, 1973 joined China, and 1996 founded Zhenao Company. He is currently Chairman of Zhen 'ao Group, Vice Chairman of china health care association, Executive Director of China Foundation for the Development of Aging, Honorary Vice President of china charity federation, and Vice President of Corporate Citizenship Working Committee of China Social Workers Association. Chen is an outstanding entrepreneur with distinctive personality and great sense of social responsibility. He regarded his career as his life and chose a challenging career path. Before Zhen 'ao, few people knew about nucleic acid, but he captured the wealth information that the health industry was about to bring with a keen sense of touch. 1996, he established the project of "application of nucleic acid to human health", which took 12 years and went through hardships to introduce nucleic acid to the general public, introduce undiscovered and recognized high-tech products to consumers, and strive to create high-quality products in the health industry.

Chen insists on scanning the international scientific research trend with forward-looking thinking. At least 4% of sales revenue is spent on R&D every year, and top scientists in the field of life sciences at home and abroad are gathered to cooperate in R&D, so as to seize the commanding heights of applied R&D, develop, produce and sell high-tech products needed by the market and the masses, such as nucleic acid health food, biochemical drugs, functional textiles, cosmetics, nutritious foods, etc., breaking through the simple repetition of low-level homogenization in the health care industry. Today, Zhenao series products are exported to more than ten countries and regions such as Europe, America and Japan. 12 Nobel Prize-winning scientists go into Zhen 'ao to pay attention to nucleic acids; Zhenao nucleic acid series products have always been loved by consumers at home and abroad for their exact functions, and the domestic market share has reached more than 80%. Under the leadership of Chen, Zhen 'ao Group has been in the leading position in China's national health industry for many years.

Chen is good at enterprise management and theoretical thinking. Dare to innovate, dare to create, keep pace with the times, bring forth the old, discard the old and welcome the new, and have great influence in the industry, and have been rated as "Top Ten Entrepreneurs in China Health Care Industry" for many times. He advocates and practices the great love culture of Zhen 'ao enterprises, regards consumers as relatives, and requires employees to serve customers with the attitude of "caring little cotton-padded jacket", which is sincerely praised by middle-aged and elderly consumers all over the country; His three-dimensional service marketing model has been imitated and respected by the same industry, and has made great pioneering contributions to promoting the development of China's health industry in thought and practice. In 2005 and 2006, he upgraded his many years' practice of managing enterprises into theory, and published two books, The Power of Thought and Dialectics of Running the Olympic Games Well, with nearly one million words. His creative enterprise management ideas have attracted much attention and praise in the industry. The two books have become teaching cases of China Renmin University Business School, Guanghua School of Management of Peking University and Tsinghua University College of Continuing Education. He was hired as a visiting professor by these three universities, and the Zhen 'ao Group he led was the teaching and research base of China Renmin University Business School and the postdoctoral research base of private enterprises in Liaoning Province.

Chen advocates loving corporate culture and undertaking the corporate responsibility of building a harmonious society. In the business practice of 12, we always abide by the ethical standards of honest business and pay taxes strictly according to the regulations, making Zhen 'ao Group among the top 50 taxpayers in Dalian for many years. Implementing humanized management of "equality, respect, care, support and happiness" for employees, not only never defaulting on wages, but also setting up a "love fund" to help employees in difficulty; Take "sincerity, kindness, morality and filial piety" as the code of conduct, and provide customers with "sincere, thoughtful, simple, natural and cordial" services; Implement the business philosophy of "win-win alliance" for suppliers and distributors. Due to the good performance of Zhen 'ao Group led by Chen in undertaking social responsibilities and building a harmonious society, the Corporate Citizenship Committee of China Social Workers Association awarded it the title of "Entrepreneur with the Most Social Responsibility" for four consecutive times.

Chen is enthusiastic about public welfare undertakings and returns to the society wholeheartedly. During SARS in 2003, he led Zhen 'ao to donate 33 million yuan of products selflessly, and was awarded the "China Red Cross Medal" by the China Red Cross Society. In 2004, individuals donated 6.5438+0.6 million yuan to Dalian Charity Federation to set up a "budding life rescue fund"; In 2005, he donated 20 million yuan to the China Foundation for the Aged in the name of Zhen 'ao, and established the "Zhen 'ao Chinese Special Fund for Filial Piety and Respect for the Elderly"; In 2008, under his leadership, Zhen 'ao Group donated a total of18.85 million yuan to the people in Sichuan earthquake-stricken areas, and successively donated three Hope primary schools in Shifang, Sichuan and Chongqing. During the period of 12, Chen and the Zhen 'ao Group he led successively participated in many large-scale public welfare activities such as "Love Project", "Hope Project", "Filial Piety Project" and "Charity Project", and donated products, materials and funds with a total value of nearly 300 million yuan through various means. Because of his selfless dedication to charity, he won the top ten "individual donation awards" issued by the Ministry of Civil Affairs in June 5438+February 2004. On June 365438+1October 3 1 day, 2005, it was awarded the title of "100 China's Most Influential Charity" and "2005 Chinese mainland Ten philanthropist". In June, 2006, it was awarded as "Ten Typical Filial Piety and Respect for the Elderly in China" by the National Office for Ageing and Publicity Department of the Communist Party of China. At the 2008 China Charity Conference, the Zhen 'ao Group led by him was awarded the "China Charity Award" by the Ministry of Civil Affairs. In addition, he also won the title of "model worker" in Dalian for many times, won the "May 1st Labor Medal" in Liaoning Province, and was named as a model worker in Liaoning Province.

Zhen' ao Group has developed to the present, and it is no longer his own business. Zhen 'ao belongs to society, China, the world and the future of health industry. Chen bears the responsibility of society, the responsibility of enterprises and the responsibility of consumers to cherish the Olympic Games. He said that no matter what challenges and difficulties he encountered in the process, he would stick to it without hesitation, because what he did was to let Zhen 'ao enter thousands of households and benefit human health. This is undoubtedly the most exciting glory and dream in his life.