Current location - Education and Training Encyclopedia - Educational institution - This wave of "win-win" in New Oriental?
This wave of "win-win" in New Oriental?
Recently, it was reported that New Oriental began to offer Chinese courses in the United States. In this regard, on the afternoon of June 25th, 165438+ New Oriental's products responded through the Chinese Blingo next to it in the official Weibo. He said that online video content in the United States is actually an online feedback activity, not on-site registration. The Chinese Blingo Chinese course next door is aimed at Chinese families all over the world, not just the United States.

It is understood that Beijing, a subsidiary of New Oriental, has started its transformation and exploration from Oriental Education Technology Co., Ltd. to offer online Chinese courses.

The company's products were launched by Blingo, a Chinese next door, in August this year, mainly providing Chinese and China culture learning courses for overseas Chinese children and adolescents.

According to relevant sources, this is an exploration of changes near the East.

Regarding New Oriental's teaching Chinese in the United States, New Oriental replied: "The project is real."

This project is an online course provided by Beijing Neighborhood Oriental Education Technology Co., Ltd., a subsidiary of New Oriental, which mainly teaches Chinese. This project has a long history.

According to previous reports, the subsidiary of New Oriental held its first offline activity in California on the 23rd.

The consultation site was crowded with China's parents, which made netizens shout "win hemp". "First teach parents English to let them go abroad, and then let their children learn Chinese, a win-win situation.

' '

According to public information, Blingo, a product of Neighbouring Oriental, went on the market in August this year, mainly providing Chinese and China culture learning courses for overseas Chinese children and teenagers, so as to improve their Chinese reading, writing and translation skills.

The research and development of the next-door Chinese course relies on the Chinese products of New Oriental Children's Primary School, and the content is the standard Chinese textbook, referring to the international Chinese level grading standard for Chinese education published in March 2023.

Blingo provides two kinds of learning contents for children with different language learning levels.

The literacy rate is about 200. Children in the primary stage of Chinese can learn from K 1-K3, cultivate five abilities of "listening, speaking, reading, writing and recognizing", and lay a solid foundation for Chinese.

According to the APP information, Beijing Daily was founded on 20 17 with a registered capital of 80 million yuan. Its legal representative is, and it is wholly-owned by New Oriental Education Technology Group Co., Ltd. and serves as a director of the company.

Not only New Oriental, but also some English education institutions have begun to lay out the education market in China.

VIPKID launched Lingo Bus, an online Chinese education platform for teenagers aged 4- 15; Fish Children's English picture books provide VIP users with bilingual learning rights of "English picture books and Chinese books", and "Chinese graded reading" is one of the highlights. Quality education also opened the first course of "International Chinese" in July this year.

(Comprehensive Southern Metropolis Daily, Cailian, Beijing News).

If you have any questions about the self-taught/adult-taught examination, don't know the contents of the test sites for self-taught/adult-taught examination, and don't know the local policies for self-taught/adult-taught examination, click on Mr. official website at the bottom to get the review materials for free: /xl/