First, Baidu accurately searches traffic.
1, online search traffic advantage
Baidu search is the biggest traffic portal. The first thing that users who want to learn online think of is to find what they want to learn through search engines and search for related keywords.
Users who want to learn search for key information through Baidu, and Baidu imports traffic to Baidu to teach.
2. Great integration of platform resources
Baidu Education Division, which integrates huge education-related resources, takes Baidu as the vanguard to coordinate and integrate its internal resources such as Baidu Search, Baidu HIVE BOX, Baidu Library and mobile phone Baidu.
The second is the class intelligent recommendation technology and user experience service support behind Baidu technology.
In fact, Baidu's advantage lies not only in the integration of traffic and resources, but more importantly, Baidu, which started from technology, has more powerful big data technology as the support behind Baidu's teaching.
1, recommended technology for accurate big data courses
Baidu's APP client is the home page of accurate recommendation. This technology seems simple but it embodies great power. Users can get extremely accurate recommendations without logging into Baidu account.
Through Baidu's big data platform, including Baidu Search, Baidu Post Bar, Baidu Know, and the massive data of more than 100 product lines and partners, Baidu mines users' network-wide behavior data and accurately depicts users in multiple dimensions such as demographic attributes, residential location, interest concerns, consumption scenarios, demographic attributes, and APP behavior.
2. Personalized learning of artificial intelligence
Personalized learning is also the technical focus of Baidu teaching. Personalized learning can be divided into three major processes: learning path generation, knowledge point internal learning path generation, and test paper generation.
1) Learning path generation. When users purchase courses, the system will select the chapters and knowledge points that need to be studied according to their own level, generate personalized learning content, and constantly adjust according to the user's learning feedback.
2) Generation of internal learning paths of knowledge points. In addition to the large course content, Baidu also needs to make a study plan for each small knowledge point, and each knowledge point corresponds to three sets of recommended question banks. Users will only enter the next round if they really master the knowledge points, and once the machine confirms that they don't really master the knowledge points, it will be tested again, and of course the question bank will change accordingly.
3) Test paper generation: Baidu Pass Class automatically generates related question banks according to the knowledge points, chapters and units learned by users, and selects n rounds of topics according to the algorithm to determine the final test content, which will exclude the questions that have been done and increase the knowledge difficulty of each question.
In other words, Baidu's artificial intelligence personalized learning solution can realize users' automatic learning, and with the increase of question bank, it will further improve the efficiency rhythm of the whole learning system.