"Long live understanding" detonated the "spiritual atomic bomb"

1. Biography of Celebrities 20 10 No.5: 1985, Cai Chaodong's speech "Long live understanding" reported that it was like a "spiritual atomic bomb" exploding in China.

In the 1980s, "Long live understanding" was a well-known slogan. It is listed as one of the top ten slogans that have the greatest influence on people's ideas in the past 20 years of reform and opening up. Together with this slogan, a young man named Cai Chaodong and his sensational speech-"Long live understanding" and "Long live the people's soul". Since Cai Chaodong's first speech 1985 in Kunming in May, his speech has lasted for a long time, with more than 2,000 speeches all over the country, with more than 2.4 million direct listeners and hundreds of millions of indirect listeners.

○ Long live the soul of the people.

Long live entrepreneurship.

○ Long live science ○ Long live integrity.

○ Be a person, be a person.

○ Times need talents and talents need eloquence.

○ Moral quotient, IQ and EQ of successful people

② Main courses of brand management specialty

Management, economics, marketing, consumer behavior, branding, communication, general theory of advertising, internal brand diagnosis, brand strategy planning, brand promotion planning, brand operation, brand evaluation, operation management, human resource management, decision simulation of new product development management, industry brand management ability training, management communication training, emotional intelligence training, brand management topics.

Training objectives: In order to adapt to the rapid development of brand management in various institutions in China, this major aims to train advanced applied professionals with all-round development of knowledge, ability and quality, solid theoretical foundation of communication and management, wide knowledge in brand planning and management, strong practical ability, pioneering and innovative spirit and entrepreneurial ability, good psychological quality, hard-working spirit and professional ethics. After graduation, students can engage in brand research, brand planning, brand design, brand communication, brand maintenance and management in various industrial and commercial enterprises, news media units, advertising and marketing planning companies and institutions.

(3) What are Ye's brand courses and where can I find his syllabus?

Ye, female, Beijinger, developer of win-win organization, copyright applicant, pioneer of Singapore SQ service system course, "professional 4+ 1" training mode. She is a practical-senior consultant, management training expert, internal training lecturer and practical consultant.

Ye's brand courses include: management system course: three swords of responsibility win-win and execution; Service force system course: customer relationship is the primary productivity, complaint handling influence, service mentality and skills, and service win-win force; Professional quality system course: professional quality of new employees and professional quality of film and television works.

Generally, her syllabus will not be made public directly. It is suggested to contact Ye's Weibo through online search.

④ What is the brand positioning course?

Product positioning refers to determining the image and position of a company or product in the eyes of customers or consumers. This image and positioning should be different. However, regarding how to position, some people think that positioning is to position the product. Marketing research and competition practice show that product positioning is not enough and must be extended from product positioning to marketing positioning.

⑤ What are the brand courses of Times Guanghua and what aspects do they cover?

Hello, as far as I know, there are many brand internal training courses in their company, covering different fields, such as "Winning at the Middle Level", "Training for Trainers in Summer Enterprises" and "High-end Business Etiquette" by Fan. I can't list them for you here If necessary, you can call their hotline 400-0808- 155 for relevant consultation, which will definitely satisfy you.

What is brand management? What are the main courses of brand marketing?

There is no special course for brand marketing. If the specialized course is marketing, enterprise planning and other specialized courses. However, the master led the door and practiced in a personal way.

⑦ Where is the course of corporate brand training? What is the main content of corporate brand training?

Course content of enterprise brand training:

Why build a corporate brand?

It is the brand that ultimately brings benefits and retains value in enterprise development. The same is true of personal development. When a person can be competent and do his job well, how to make himself play a greater role and how to build up his stronger confidence and motivation is the establishment of personal brand, which is a never-ending project. Can bring the most valuable benefits and psychological feelings to our enterprise.

Whether you admit it or not, a person affects himself and the brand of the company all the time. Instead of letting it develop, it is better to take it seriously and create unlimited value.

Course income

1. Establish a clear career orientation for employees and help them do a good job analysis.

2. Establish employees' correct professional concept, explore their own advantages, and comprehensively develop various skills.

3. Help employees to clarify their values and establish the path and direction of long-term development.

4. This course has positive influence and educational function, especially for employees and middle managers.

Training target: all managers and employees of the enterprise.

Introduction to some courses of enterprise brand cultivation

Chapter 1: Why do you want to build a personal brand?

First, the requirements of "I" era

Second, the society's call for heroes.

Third, the drive of network technology.

Fourth, free and equal choice.

Verb (abbreviation of verb) embodies the value of personal brand.

Sixth, look at personal brand from product brand.

Chapter II Personal Brand 12345

First, faith comes first.

Where is the chance to be number one?

Why do you want to be the first?

Second, the two engines of personal brand.

Ensure product quality.

Build prestige and reputation

Third, the three basic concepts that determine personal brand

Concept of personal best interests

Moral bottom line concept

Lifelong learning concept

Fourth, the four steps of personal brand building

Personal brand positioning

Personal brand recognition

Personal brand communication and promotion

Personal brand maintenance and promotion

Five key points of creating personal brand

Think of yourself as a company.

You are your project.

Your circle is your boundary.

Always keep your voice.

Corporate brand training courses will be shown again.

Know how to use it

Chapter III Golden Triangle of Life Planning

I. Mandate

Inner call, reason for existence

Redefine yourself.

Second, the vision

One's own expectations and career orientation

The key to realizing your dreams

Third, values

Your values, the rules you follow.

Challenge humanity

Four. target

The direction of your action, the result of your stage

Reasons to convince yourself

⑧ Recommend several courses on brand marketing.

Excellent Marketing General and From Newcomer to Champion are not bad books, both written by General Manager Guan. They are all very practical things, which are very helpful to newcomers and advanced people. They are all their own experiences and summaries. You can have a look.

Pet-name ruby Shengqiao education brand course

Sheng Qiao omni-directional new concept English series

Sheng Qiao Foreign Language successfully extended the new concept English to the English training for the lower grades of Shenyang primary schools, featuring "creating a realistic English teaching environment", taking "listening, speaking, reading, writing and translating all-round English classroom to create an English elite" as the teaching concept, and combining TPR English teaching method, communicative teaching method and humanistic teaching concept according to the learning psychological characteristics of different students. In the new concept English teaching, we develop the "Saint Bridge English F-B Multi-teaching Method", which combines teaching materials, exercises and tests perfectly, and summarizes traditional test sites in the new concept English system, so that students' ability to take exams can be naturally enhanced in this training and their English quality can be improved rapidly.

Cambridge Children's English Special Class International English Course

Written in American English, paying attention to listening and speaking training, close to western life. It is a popular oral teaching material all over the world. This textbook is one of the main teaching materials for oral English training of students in St. Bridge English Extraordinary Class. Sheng Qiao promotes English quality education, focusing on the cultivation of students' practical English application ability, cultivating English thinking and learning authentic English.

Direct examination of English elites in American undergraduate Saida preparatory class

Sat-scholastic assets * * * ent test is a necessary test for American high school students to enter American universities, which is equivalent to the college entrance examination in China. It is also a test for high school students from all over the world to apply for undergraduate courses in American universities and whether they can get scholarships. Sheng Qiao uses the information provided by American SAT official to set up elite English classes, provides SAT preparatory classes for elite English students from primary school to junior high school in preparation for American undergraduate courses, adopts the latest official information of American SAT, strengthens the examination according to the syllabus, and is taught by Ying Ji, a famous English teaching expert, and directly hits the American college entrance examination. Make full preparations for elite English students to get full scholarships from American universities and enter famous American universities.

"Four-word Classics of General Education for Talents" Series Courses

Classic of Four-character Talents is a set of comprehensive reading materials to develop children's critical thinking and imagination and cultivate elite thinking. It is divided into three volumes: China literature and history, world literature and history, and science and humanities. It absorbs the essence of history, literature, philosophy, art, science and humanities in the history of human development, involving nearly 500 China and world famous leaders, scientists, thinkers and philosophers, and involving historical events and scientific creation. Guide and cultivate elite teenagers from an open perspective. It is a set of basic learning classics leading to ancient and modern communication, Chinese and Western communication, liberal arts communication and science and philosophy communication.

Attending I want to listen to the brand course, which teacher speaks it best?

I listened to Gao Tao's "Above the Brand" in Guangzhou, which was very nice, with excellent content and distinctive features.

"Brand shopkeeper" Gao Tao

Evaluation consultant of IBA International Brand Association;

Senior research fellow, China Institute of Management Innovation;

The most influential 100 experts in China;

Zhejiang University, Wuhan University, Shandong University, Southwest Jiaotong University, South China University of Technology, etc.

Expert lecturers such as Shanghai Brand Strategic Engineering, IBAC International Brand Accreditation Committee, AIVCI International Vocational Certification Association and Brand China Industry Alliance;

First-line media writers such as China Business News, Economic Observer, Sales and Market, International Advertising, China Advertising, Brainwashing (Taiwan Province Province), International Public Relations, New Marketing, etc. have published their articles in almost all domestic marketing communication and financial newspapers, and set up columns on many professional websites.

Main course: brand 3 series or above;

Above the telecom brand

Above the automobile brand

Above the health brand

Above the bank brand

Above the energy brand

……

Address: //blog.sina.cn/branding