? An analysis of the law of public opinion communication
? ◆? There are obvious differences in the tendency of public opinion inside and outside the circle. In the first half of the year, some public opinion hotspots in the field of education showed great differences in public opinion feedback between inside and outside the professional circle, and some cases caused public opinion disputes. It is not uncommon for teachers to make some controversial remarks in relatively private scenes such as friends circle and classroom, and to be captured or forwarded to public social platforms to ignite public opinion discussions. For example, a college teacher tells the requirements of the Academic Affairs Office? Reduce students' scores and obey normal distribution? Events like this have caused widespread heated discussion. ◆? Individual media, from the media? Only the traffic comes from? , using gender elements? Striking? The situation is often related to students and teachers. In order to gain eyeballs and traffic, some media and self-media are keen to participate in hot topic hype, fanning the flames and even adding fuel to the flames. For example, when a school in Guangzhou recruited teachers for special student groups, it was originally based on actual work needs, but some media ignored the basic background and emphasized? A school only accepts male teachers? , causing controversy, some netizens commented and reminded, but failed to effectively hedge preconceived dissatisfaction. ◆? Super national treatment? Worry continues to affect the social mentality. The topics of foreign students are still extremely low entry threshold, high living conditions and financial support, independent apartments and dormitories, heterosexual study partners, law enforcement and discipline. Some colleges and universities give foreign students special treatment that is obviously superior to domestic students, which causes controversy. For example, a university launched a project before the Dragon Boat Festival? Traditional cultural experience activities? Only girls are invited to accompany international students for the holidays. Public opinion thinks? Girls accompany boys? Extremely sensitive, the reasons behind it are worth pondering, calling on colleges and universities to treat them equally. Public opinion list and risk judgment
? ◆? Public opinion response is praised, and risk prevention needs to adhere to the bottom line thinking and plan ahead.
? In the first half of 20021,the Ministry of Education issued a number of educational reform measures in response to hot issues in the field of education, which won wide acclaim from public opinion. On the one hand, the Ministry of Education tries to solve the educational dilemma in the face of the hot public opinion concerned by the society. Break the game? . On the other hand, at an important time node, the Ministry of Education timely issued a risk warning, and will do public opinion work? Forward pass? Won the praise of public opinion.
? In the second half of the year, the education system should pay attention to the following three aspects: First, we should deeply understand the objective existence of various contradictions in the social transformation period, and different groups have different demands for educational reform. Second, pay attention to the impact of public opinion cases on the education system, especially in campus safety and school management. Third, we should be highly alert to the conflict of values and focus on preventing overseas public opinion and domestic hot spots? Same frequency resonance? .
? ◆? Solidly carry out party history study and education activities and comprehensively promote party building work. 202 1 is the anniversary of the founding of China * * * 100, isn't it? Fourteen or five? Planning for the first year. The education system has carried out various activities, such as the staff and workers' cultural performances held by the Ministry of Education and some universities? Centennial echo? Music moved China? Symphony chorus concert, some places have set up online answering activities (red culture topics) on the knowledge of party history in primary and secondary schools. Party history study and education activities should also be alert to the proliferation of formalism, or because of the rigidity and aging of methods and forms, causing public opinion. ◆? The involution of education intensifies social anxiety, and the introduction of the new education policy promotes the fairness of education. Higher education? Topics related to educational equity, such as popularity, parents' dilemma, general and vocational diversion, school district housing, and off-campus training, continue to heat up. In June, the Ministry of Education set up the Supervision Department of off-campus education and training to supervise off-campus education and training. In this context, it is necessary to be alert to the sudden departure of off-campus training institutions and the difficulty of parents' refund. On July 2 1, the General Offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Further Reducing the Students' Homework Burden and Off-campus Training Burden in Compulsory Education. ? Double reduction? The policy is supported by public opinion, but there are also noises. It is suggested that relevant departments should do a good job in policy interpretation, strengthen policy propaganda in conjunction with mainstream media, strengthen the collection of public opinion feedback, listen to the opinions of the masses, and supervise the local implementation of policies without deviation, scientific administration and supervision according to law.
? ◆? The public opinion image of young teachers in colleges and universities is hotly debated. Green pepper? What are the groups of young teachers in colleges and universities that have attracted much attention? Peking University Shen Wei? Are there such young talents? Living on the edge of the university system? Young teacher. Especially? Go up or leave? The system has caused controversy. Many people think that this system has led to? Green pepper? Group pressure and psychological problems. Public opinion suggests that colleges and universities reasonably determine the elimination ratio and pay attention to those who are eliminated? On the issue of re-employment, we should actively promote the construction of modern university system, give full play to the role of academic committees, and get rid of? Only files? Only the title? Just a hat? Reduce administrative intervention and improve the transparency of evaluation.
? ◆? Improper words and deeds of teachers and students attract people's attention, so it is timely to strengthen ideological and political work in colleges and universities. In the first half of 200212002, teachers and students in colleges and universities were very angry about their improper words and deeds. For example, the director of a master's degree in a university made remarks about polygamy and advocated the love between teachers and students; A university student made a malicious personal attack on a cancer girl. Public opinion believes that the ideological dislocation and distorted values of these teachers and students reflect the inadequacy or absence of ideological and political work in some colleges and universities. At present, the Internet has become the forefront of ideological and political education in colleges and universities. Colleges and universities should make full use of all kinds of new media platforms at all levels, build a complete network ideological and political education system, strengthen the ideological responsibility system of party committees, and further promote ideological and political education in colleges and universities.
? ◆? Paper plagiarism and market chaos are frequently exposed, and the academic research and evaluation work are still the focus in the first half of the year, which is still in the high-risk field. Suspected university teacher? Thesis writing contract, plagiarism of a university teacher's thesis was revoked by Kyoto University and other events caused concern. It is worth noting that behind some cases, a complete gray industrial chain has been formed, covering all links from degrees, journal papers to copyright purchase. At the same time, every graduation season, Zhai Tianlin becomes one of the many graduates who suffer from double-checking their papers? Target? This long tail effect also shows that it involves the duplicate checking mechanism of the paper. Pain point? It has always existed, and it is recommended that relevant departments establish a long-term prevention mechanism.
? ◆? Campus security incidents occur frequently, and the phenomenon of younger psychological problems deserves attention. In the first half of the year, campus security incidents occurred from time to time, among which student suicides were thought-provoking, such as the death of a girl in a senior high school in Anhui and the criticism of suicide by a senior high school student in Henan, which reflected the problem of younger students committing suicide and younger psychological problems. Next, students' safety, especially mental health, is still a highly sensitive area of public opinion, reminding all parties to jointly strengthen students' safety education and psychological education. In addition, summer vacation is a frequent period of students' drowning accidents, and related topics are heating up periodically. It is suggested that all localities put swimming lessons on the agenda.
? ◆? Expectation and prejudice coexist in the development of vocational education, eliminating the obstacles of prejudice. In the first half of 200212002, vocational education is moving towards a new stage of high-quality development, and the degree of attention has been greatly improved. However, at the level of social cognition, public opinion still has certain stereotypes about vocational education. ? At the beginning of June, the transformation of independent colleges in Jiangsu, Zhejiang, Shandong and other places was stopped, and public opinion incidents caused by the transformation occurred in some places, reminding top designers, local authorities and relevant institutions to strengthen linkage and cooperation in policy release, answering questions and handling public opinion, promoting the landing of vocational education policies and putting risks first.
? ◆? The local epidemic situation in China has picked up, so it is necessary to strengthen the prevention and control of epidemic situation in the school season. Recently, the local epidemic situation in China has rebounded, and patients in Beijing, Nanjing, Zhengzhou and other places have been diagnosed as Delta mutants. Parents, teachers and students pay attention to whether school can start normally in autumn and how to arrange teaching work in high-risk areas. It is suggested that measures should be taken according to local conditions and school policies, and one province, one policy and one school case should be adopted to strengthen the prevention and control of epidemic situation in autumn.