First, enterprise websites based on templates.
The enterprise website based on template can be said to be a website that can be copied indefinitely by directly making the prototype of the finished website, or a website generated by software. The cost is surprisingly low, and the price generally ranges from 600 to 1500 yuan. However, there are only a few sets of templates in each industry of such websites, and each set of templates may be used by thousands of companies, except for changing the word for LOGO+. The style is basically the same, and there is no personalization at all, which is not conducive to SEO optimization performance. If enterprises have their own requirements for official website, I'm afraid it's basically impossible to achieve them.
If you want to rely on the template website to do a good job in enterprise network marketing promotion, you can only say that it has little effect and significance. Wang would like to remind everyone here that small and medium-sized enterprises, especially those who want to do Google bidding or some paid promotion, must use it with caution, and must not affect the effect of paid promotion because of website construction problems, which will really outweigh the benefits. After all, it is an eternal truth that you get what you get.
Then, some friends here may have a question, why not suggest using low-cost template website construction? What the hell is this? Because I have written this experience sharing before, I won't go into details here. Interested friends can find an article I wrote before, "Wang: What's the difference between template website construction and customized website construction? Which is better? ",let you have a better understanding and understanding of template website construction and customized website construction.
Second, the basic display of corporate websites.
The basic display enterprise website is the most common enterprise website on the Internet. Generally speaking, there is no special system function, and the design is quite satisfactory, showing the company's strength and product information simply, directly and generously, and clearly conveying the information of the enterprise website to visiting users. Generally, such websites do not have a strong sense of prominence. In front of many peer corporate websites, such websites are generally difficult to remember. For some enterprises that don't have high requirements for website construction, you can consider it.
Third, brand display corporate websites.
Brand display corporate websites usually focus on the display of corporate image and culture, and usually have high-end atmospheric design elements. This kind of website requires higher web design, especially the front-end design of enterprise website construction. The whole website generally has good interactivity and rich display functions. Users who generally use this kind of website are: institutions or enterprises that want to enhance their brand image, raise their popularity, improve their after-sales service and enhance their competitiveness through the website.
Fourth, high-end responsive corporate websites.
High-end responsive enterprise websites mainly adopt HTML5+CSS3, which can be said to be the latest and most cutting-edge web development technology at present, and it requires very high front-end technicians of website construction companies. Nowadays, more and more enterprises are considering the browsing experience of mobile devices such as mobile phones and iPad other than PCs. Responsive websites are compatible with PC, mobile, iPad and other platforms, and automatically respond to the most suitable website layout according to the different devices you visit, thus improving the user experience.
It is precisely because the responsive website needs to be exquisite, concise, convenient and fast in terms of website building process, beautiful interface, layout and interactive experience. Especially considering the good user experience on multi-terminal devices. Therefore, the cost of customized development of responsive official website is generally higher.
Fifth, marketing corporate websites.
The website of marketing enterprise, also known as transactional website, is characterized by entering the homepage of the website, and you can see a long independent page, which fully displays the advantages and strength of enterprise products in one page and clearly conveys the value of products. This kind of page generally has the function of eliminating the worries of network users and making them want to buy through attractive marketing.
This kind of website is very popular in recent years and is very useful for enterprises with network promotion departments. For example, Baidu bidding, as long as this concept and method of web design are in place, you can get a very high conversion rate. However, the cost is high, because the marketing website is built with "winning sales" as its starting point and purpose. Not only should search engine optimization be considered, but also important factors such as user conversion rate should be considered.
VI. Website of B2C Mall Platform
Recently, many enterprises are developing their own B2C mall websites, which are actually similar to an independent Taobao shop. Visitors can not only choose, buy, place orders and apply for after-sales service on the website, but also participate in a series of preferential activities such as spikes and group purchases. This kind of mall website is difficult to build, and the development cost is also very high, so it needs special personnel to maintain it. At the same time, it attaches great importance to the later website operation. The website operation is not good, and the construction value of the whole B2C mall website cannot be reflected at all.
Seventh, B2B industry information platform website.
B2B industry information platform website, similar to Alibaba's Yellow Pages website. The main users of such websites are enterprises. Through information exchange between enterprises, enterprises can quickly find customers or suppliers. This kind of website provides an online business platform for buyers and sellers to exchange information, and provides users with the conditions for online communication, thus facilitating transactions. The ultimate goal of such websites is to make a profit and provide some free access rights, but its purpose is to gather popularity and lay the foundation for future charges. This B2B industry information platform website is difficult to build and the development cost is extremely high. Enterprises that want to step into it must choose carefully.
Eighth, industry information portal.
The industry information portal aimed at providing information is one of the most common forms of industry portal at present. Although this kind of website covers many types of work, has a large amount of information and a wide audience, its function is relatively simple. Its basic functions usually include searching, forum, leaving messages, and some provide simple browsing permission control. For example, many corporate websites have columns or channels that are only open to agents. At present, most comprehensive government and enterprise portals belong to this kind of websites, such as Sina, Sohu, Netease and Xinhuanet.
In addition to the common website types mentioned above, there are many types of websites, such as music and video websites, web game portals, trading portals, website navigation, self-media portals, blog portals, social networking sites, online education portals, etc., if it is necessary to subdivide them. I won't explain it in detail here.
Question: How much does it cost to make a corporate display website? Why are there some low-cost website construction companies in the market?
Generally speaking, this kind of low-cost website construction belongs to the type of template website construction, which can be said to be the prototype of a finished website, which can be copied directly and infinitely, or a software-generated website can be made in a few minutes. The cost is surprisingly low, and the price generally ranges from 500 to 2000 yuan. However, there are only a few or a dozen sets of templates in each industry of such websites, and each set of templates may be used by thousands of companies except for changing words. Changing the LOGO+ product picture, the style is basically the same, and there is no personalization at all, which is very unfavorable to the ranking performance of search engines and the optimization of user experience. If enterprises have their own requirements and ideas for official website in the middle and later period, I am afraid it is basically impossible.
Want to rely on the template website to do a good job in network marketing promotion, can only say that the role and significance are not great. Wang would like to remind everyone here that companies that want to do Baidu bidding, today's headlines or other paid promotion must use it with caution, and must not affect the effect of paid promotion because of the construction problems in official website, which will really outweigh the benefits. After all, it is an eternal truth that you get what you get.
Question: How much money does an enterprise need to invest in building a corporate display website?
How much does it cost to be a corporate display website? This sensitive topic about price is actually not easy to answer. For a mixed market, after shopping around, you may find that some website construction companies offer thousands of dollars, some offer tens of thousands, and some even tens of thousands. Why is there a big price difference?
Some of the quotations mentioned above are for reference only. There is no uniform pricing here. The price factor is determined by the enterprise's budget, the enterprise's requirements for official website and the location. The cost of building stations in first-tier cities (such as Beijing, Shanghai, Guangzhou and Shenzhen) is definitely higher than that in second, third and third-tier cities. In addition, when looking for a website construction service provider, enterprises should never be greedy and cheap, and choose whoever is cheap. In the end, it is found that the expected effect cannot be achieved at all, which not only wastes financial resources, but also wastes the manpower and time cost of docking, and the biggest loss is the enterprise itself.
Next, let's talk about the regional problem of website construction: Why is the price difference of website construction so big after shopping around? Do I have to choose a local network company?
The current situation of the website construction market is very chaotic. There will be some unprofessional companies, whether local service providers or online off-site service providers. If the choice is wrong, it will really bring a lot of trouble. When we choose a website construction service provider, the price of website construction is a factor that must be seriously considered. But why is the price of website construction on the market very different?
That's because the price of website construction is related to many factors. For example, the website construction in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen is much more expensive than that in second-and third-tier cities. The geographical location of first-tier cities and the salary and consumption level of personnel will also determine the price of website construction, which may be two or three times that of second-and third-tier cities. At present, some companies are still limited to local websites, and are more willing to cooperate with local local website construction companies. Although close communication is also conducive to better cooperation between the two sides, in fact, there are quite a few online communication tools now, which is quite convenient. In order to save costs, it is not uncommon for many companies to look for outsourcing services with technical expertise and appropriate prices online.
In other first-tier cities, designers and technicians of some internet companies may also be college students who have just graduated, with low wages and insufficient experience. The final website can't achieve the expected effect at all, and the final project delivery result can only be wrangling with each other and go away.
Of course, Wang did not say that there are no good website construction companies in the local area. If there is no suitable professional and reliable website construction service provider in the local area, can enterprises put themselves in other places to consider website construction service providers? Although not in a city, what if the other party has rich experience, good service quality and cheaper price than the local service provider? Wang believes that cooperation can still be considered under such circumstances.
Of course, this does not mean that whoever has the lowest cost will be chosen. Just a relative comparison. If the cost difference is too big, it will definitely not work. After all, a price and a quality are unchangeable truths. If you don't trust foreign website construction companies, you can ask to sign a contract agreement. In addition, it should be emphasized that in the process of website construction cooperation, we must not pay in one lump sum, but in batches, and we must not be passive.
Friends who are not engaged in internet business may not understand that a website construction service company that really wants to make the company bigger and spend a long time doing it, whether it is local or online cooperation, is very concerned about customer evaluation and word of mouth. So before making a website, you can investigate whether there are negative news on the internet. Generally speaking, we can cooperate with each other in the degree of mutual trust, and the construction of official website can basically be successfully completed whether it is local or online cooperation!