1. September Impression is located on the edge of the city, with inconvenient transportation and few building facilities nearby. Such a situation will make buyers' acceptance of this area relatively low, thus affecting sales.

2. The impression of September may not be well publicized, resulting in insufficient visibility. Sales are often directly proportional to popularity, and if the public does not know enough about the project, it may affect their purchase decision.

3. It may be related to the positioning of the project. If the positioning of the project is not clear, or if it cannot meet the needs of specific target groups, the sales situation may be affected.

In addition, if the policy environment, supporting facilities, future development prospects and other factors in the region are not optimistic, it may also lead to poor sales.

Finally, if there are negative news and disputes in the sales process, it may also cause consumers to distrust the project and further affect sales.

The above are only possible reasons, and the specific situation may need further analysis. In order to improve the sales performance, it is suggested that we can start from the following aspects: enhancing the visibility of the project, clarifying the target market, optimizing the project positioning and improving the surrounding facilities.