Text | Pencil Road reporter Tang Jun

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He thinks this song is about himself: he experienced professional anxiety at the age of 28 and left CCTV at the age of 30. "I am a person who is not so confident in my heart, so I have to do something to prove myself."

20 15 10, Ling Min founded condemnation TV, and cut into the field of education in the form of new video media, which was later invested by Angel Wheel of Shanghai-Guangxi Fund. "The media is a traffic portal, but it is not suitable for realizing it." Last September, he founded Jiao Jian Media and actively sought to achieve this goal.

Today, Jiao Jian Media mainly earns revenue by providing video solutions (brand communication solutions, etc.). ) For B-end users in the field of education. Next, he intends to recruit famous teachers to build a teacher network red, which will be realized by operating the IP of famous teachers in the future.

Note: Ling Min promises that the data in this document are correct and will be responsible for its authenticity. The pencil path has been backed up for recording shorthand, endorsing the objectivity of the content.

Get out of the system and start a business.

On the summer night of 20 15, Ling Min was lying in bed at home, unable to sleep.

Ling Minyuan is the host of CCTV Middle School Students Channel. Two years ago, he became an independent filmmaker in Taiwan Province, contracted TV broadcast time, independently operated talk shows, and was responsible for his own profits and losses. The investment in the early stage of the program is very large, but due to some uncertain factors, the income is not good. He doesn't know whether to continue.

Liu Huan's song echoed in the room: "The sadness on the road melted into my eyes, and my inner difficulties turned into my firmness." Tears suddenly welled up in her eyes, and Ling Min was so wronged. "Why am I so diligent that I can't do anything!"

This year, 30-year-old Ling Min decided to leave the TV station completely and start his own career with his team.

2065438+In September 2005, he and two friends sat together to discuss the direction. After years of TV programs on science and education for young people in Shijiazhuang TV Station, Hebei TV Station and CCTV, Ling Min chose to start with the media, "first make new video media in the field of vertical education, accumulate influence, and then try to realize it".

At that time, education O2O was extremely hot. "In an impetuous capital environment, everyone is brushing their bills and doing data fraud." Ling Min decided to expose the insider of the industry as the theme, denouncing the fraud in the education industry. The format of the program is similar to a threesome, with Ling Min as the host, plus observers and guests, and each issue will discuss an industry hot event. The target audience is education practitioners.

165438+ 10, the first "condemnation" video was launched, and the object of condemnation was Hujiang, an online education platform. They rearranged the historical materials disclosed by Hujiang. "Although there is no problem with the data, it also detonated the education circle." At present, the cumulative broadcast volume of the program in Tencent video exceeds 940,000 times.

Coincidentally, the investor introduced to Ling Min by a friend is Hujiang. The two sides didn't know each other, and Hujiang recognized Ling Min's business and team and decided to invest.

Realized plot

It became an instant hit, and Ling Min gradually accumulated its influence along the road of denouncing the chaos in the industry. The maximum number of hits of a single video in two weeks exceeded 200,000.

In his plan, the media business is a traffic portal, but it is not suitable for commercialization. When the time is ripe, he hopes to achieve it through other products. Before starting a business, many friends asked him to make a promotional film. After starting a business, this situation has increased rather than decreased. Ling Min simply let the team use their free time to provide customized video services for enterprises and earn some income by the way.

At first, he didn't intend to take the initiative to seek cash. All the business came from word of mouth of friends.

Last September, things began to change. Condemnation has been published for more than 40 issues. "It seems that all the tracks have been talked about." The topic selection is somewhat difficult, but Ling Min thinks: "There is influence."

At the same time, the video production business has developed rapidly. He found that the team income has been able to cover the cost. At least two or three customers come to the door every month, and the clearing business is getting busier and busier, with only seven people in the team. With limited energy resources, Ling Min is faced with a choice.

◆ Meet with the media team.

"I think very clearly that I may not always do media business in the future." He quickly decided to shift the focus of his team to video services, and at the same time, he founded the brand of Jiao Jian Media and actively sought to realize this brand.

Create an online celebrity teacher

How to achieve it? Ling Min's plan consists of two parts. The first part is still the video customization service for B-side; The second part is to operate online celebrity teacher IP to attract C-side traffic.

"20 16 is the first year of internet live broadcast." Ling Min doesn't have a live account, but he has been quietly watching it. "A buddy has been playing games, not talking, and there are people interacting with him." He thinks that some webcasts are "boring", but the live broadcast income of online celebrities is considerable.

At the same time, network celebrity teachers began to appear. Ling Min will consider the realization of educational intellectual property rights. In his view, the education industry is similar to the entertainment industry: at first, teachers need to be attached to educational institutions; When teachers have personal IP, they often choose to leave the platform and set up another portal.

"The relationship between famous teachers and educational institutions is changing, and it is the general trend for famous teachers to stand on their own feet." Ling Min decided to adapt to this change and provide them with transactional services such as operation, teaching and research, and financial management. , while the teacher focuses on teaching. Specifically, he plans to create a group of famous teachers in the field of pan-education with the potential of network celebrities by making educational network variety shows.

Regarding the profit model, Ling Min said that as far as the program itself is concerned, advertising is the traditional model, and operating teacher IP is the main way to realize it. In the future, he hopes to cooperate with the education platform to divert water and draw commissions.

From June 5438 to February last year, the team suspended the update of "Condemnation" and devoted all the team to the business of Jiao Jian media. At present, the team has entered the stage of teacher recruitment for network celebrities.

65438+ This year1October 8th, Ling Min disclosed the company's financing news for the first time. "Many blessings, many congratulations, all of a sudden." Everyone's concern made him suddenly under pressure, and he drank less than half a catty of white wine alone that night. There may be many hardships in the future, and he must survive it.

/End/

Editor Han Zhengyang proofreads Zhao.