Taobao Fashion Week refers to a promotional activity launched by Taobao at some time every year. According to relevant public information, every spring and summer, it aims to promote Taobao's fashion products and attract more consumers to buy them. Taobao Fashion Week activities include various forms of discounts and promotions, such as full reduction, discounts and spikes. At the same time, some new products and limited edition products will be launched to attract the attention and purchase of trendsetters. Taobao Fashion Week aims to provide consumers with more shopping choices and discounts, and also provides businesses with opportunities to promote and sell their products.