First, always keep in mind the high-end brand positioning.
In the process of parents' inquiry, it is inevitable that a large number of parents will not choose our small dining table, and one of the most important reasons is the price. Dingdang is a mid-to-high-end small table service, and the target group is families with certain spending power around the school. Therefore, in the face of parents who can't accept our price, in addition to trying their best to convey the advantages of Dingdang, if there is any loss, we need to face it with a correct attitude. Only by giving up can you get what you want. If you want to have a good profit rate, you must sacrifice some families without high-end spending power. You must not lower the price and service quality to avoid falling into a vicious circle.
Second, the image is striking.
Dingdang has rigid requirements for the store decoration of chain stores, which must meet the decoration standards designed by the headquarters. Many operators who have just entered the business may not agree with it very much and reduce their budgets without authorization, which is very incorrect and will have a great impact on enrollment and subsequent customer maintenance. Just like we receive customers in the company, ok. The image represents our professionalism and respect for customers. The same is true of small tables. Why do parents believe that you can provide better service? Without evidence, it can shock parents' eyes and attract children. The best magic weapon is the decoration, warmth and professionalism of the small dining table, which can make the trusteeship class stand out from many competitors in the enrollment process, grab people's attention and attract attention.
Third, the professionalism of the course.
In shaping the image of small table management, the professional courses that can be provided are also one of the important advantages. In the development history of the trusteeship class, from the initial satisfaction of lunch, to the satisfaction of children's rest, to simple homework guidance, and now to the behavior habit education and emotional intelligence education provided by Ding Dong, the content of management has been improved step by step, so the ability to bring better education to children has become the core competitive advantage of Ding Dong. The global LEV course designed by the headquarters, the game course to stimulate the potential, and the tutorial course developed according to the teaching materials constitute the professional course barriers that distinguish us from the traditional small table.
Fourth, entrepreneurial mentality is very important, learn to enjoy.
Whether it is an experienced old store manager or a newly opened store, you need to have the mentality of enjoying a small table first. It is not easy to start a business, but we are engaged in the service industry and need to face consumers at all times, that is, our parents. Only with heartfelt recognition and willingness to pay for the operation of the small dining table can parents feel the enthusiasm and intention of the operators and entrust their beloved children and their education and health to us.
A good attitude can also drive the business atmosphere of the whole small table. In the course of business, we must employ teachers and chefs. Managers' own enthusiasm will infect the recognition of colleagues around them and jointly create a warm and thoughtful hosting service atmosphere. And all this requires the store manager to really regard the custody class as an enjoyable career.