In recent years, with the continuous development of China's social economy and higher education, higher vocational colleges have also developed on a large scale, and the enrollment scale has been expanding. Under this background, there are many problems in ideological and political education of higher vocational students. Campus culture and students' ideological and political education have always been complementary. Therefore, it is necessary to explore the role of campus culture in ideological and political education of higher vocational students, and put forward targeted measures to improve the role of campus culture in ideological and political education of higher vocational students, hoping to bring some reference to relevant educators.

Keywords higher vocational colleges; Ideological and political education; Campus culture; guide

In higher vocational colleges, campus culture and students' ideological and political education have a complementary relationship. It can be said that campus culture can provide a new carrier for ideological and political education, effectively promote the development of ideological and political education, and ideological and political education can also influence and transform campus culture to ensure its positive and healthy development. Therefore, it is necessary to explore the role of campus culture in the ideological and political education of higher vocational students under the background that the current situation of ideological and political education of higher vocational students is becoming more and more severe, so as to give full play to the group and diversity of campus culture, cultivate students' sense of belonging and honor, make students move from passive to active, and consciously accept ideological and political education, and further improve the effectiveness of ideological and political education in higher vocational colleges.

First, the role of campus culture in ideological and political education of higher vocational students

1. Guidance and call to action

The campus culture of higher vocational colleges can reflect the values and goal pursuit of all teachers and students, and the resulting appeal will guide the daily behavior of teachers and students, urge them to develop in the direction of campus culture advocacy and publicity, and consciously abide by and give support. In other words, excellent campus culture can help students cultivate a correct world outlook and values, so that they can be subtly guided by campus culture in their daily study and life, thus improving their ability to judge good and evil and distinguish right from wrong, and further better urging them to adapt to the requirements of social development.

2. Infection and edification

Good campus culture can infect and edify higher vocational students, constantly edify their sentiment, enhance their personality and morality, and sublimate their ideological and political level, thus cultivating them to form good living and learning habits and higher ideological and political consciousness. In fact, the ideological and political education of higher vocational students should not be compulsory indoctrination, but should be imperceptibly influenced by a large number of beautiful and vivid situations and images, so that every grass, tree, brick and tile on campus are full of the flavor of "educating people" and "seeking knowledge", which really plays the role of infection and edification of campus culture, so that students in it can always be baptized by campus culture.

3. Psychological adjustment

Higher vocational students are in the critical period of shaping their world outlook, outlook on life and values. Many students will be more or less confused at this stage. If it is not solved well for a long time, it is likely to lead to mental illness and even serious deviation at the ideological and political level. A good campus culture can enrich students' spiritual world, relieve their negative emotions caused by boring and tense study life, help them relax their psychological pressure and maintain their vigorous learning energy, thus creating a healthy and positive attitude.

4. The role of seeking knowledge and educating people

Campus culture not only has the characteristics of entertainment and diversity, but also has the function of educating people. In view of this, the relevant departments of higher vocational colleges should combine the construction of campus culture with the cultivation of high-quality talents, so as to train students to learn knowledge from colorful campus cultural activities, improve their taste and improve their comprehensive quality. It can be said that ideological and political education in higher vocational colleges is a systematic and complex project. In order to effectively improve the ideological and political level and comprehensive quality of higher vocational students, we must give full play to the role of campus culture and constantly optimize the campus cultural environment.

5. Personality shaping function

Campus culture will have an impact on students' personality shaping, because students have been in the atmosphere of campus culture for a long time, and their personal consciousness will inevitably be influenced by the group consciousness of campus culture. Specifically, students are unconsciously guided and edified by campus culture, and their daily interpersonal communication and personality shaping will also develop in the direction of school advocacy and guidance. In the long run, students will inevitably be enlightened and edified, thus cultivating a strong sense of pride and responsibility. In addition, colorful campus cultural activities can also provide a platform for students to display their personal talents. Students can not only enhance their self-confidence in the process of participating in activities, but also exercise their psychological endurance and interpersonal level and enhance their personal personality.

6. Constraints and normative functions

Campus culture is a collection of fine traditions and institutional cultures accumulated by the school in the process of continuous development, which has a universal binding effect on the behavior habits of teachers and students. On the one hand, campus culture will standardize and guide the behavior habits of all teachers and students with the help of existing rules and regulations. On the other hand, campus culture will radiate the psychology of teachers and students in various forms, so that teachers and students can consciously develop good behavior habits. For example, the school motto, school spirit, school discipline and school rules derived from campus culture have certain norms and regularity, which will certainly affirm and encourage some behaviors that conform to the norms, and will inevitably condemn and punish some behaviors that do not conform to the norms. Therefore, the restraint and normative function of campus culture can create conditions for ideological and political education of higher vocational students. In short, under the background of the increasingly severe situation of ideological and political education in higher vocational colleges, relevant staff must clearly understand the important role of campus culture in ideological and political education, and organically combine campus culture construction with students' ideological and political education, so as to effectively improve students' ideological and political level, improve their personality, broaden their horizons and give full play to the role of campus culture in students' ideological and political education.

Second, measures to improve the role of campus culture in ideological and political education of higher vocational students

1. Strengthen the construction of campus material culture

In recent years, with the continuous development of China's social economy and higher vocational education, the enrollment scale of higher vocational colleges has gradually expanded, and a considerable number of higher vocational colleges have also started the construction of campus environment. However, it should be noted that the construction of campus material culture not only includes the construction of campus environment, but also includes the construction of various cultural facilities, which directly reflects the school's running and management level and has the most obvious influence and guidance on teachers and students. To this end, the majority of higher vocational colleges should start from the following aspects.

First, strengthen the construction of campus environment and scientifically lay out the overall campus environment. Signs and decorations of various buildings on campus highlight campus characteristics and endow them with special cultural details, thus creating a good learning environment and atmosphere;

Second, pay attention to the excellent tradition and historical evolution of the school, let students deeply feel the cultural heritage of the school, and cultivate their sense of pride and responsibility for the school;

Third, improve the construction of various cultural facilities in schools, give full play to the role of student activity centers, various societies and interest groups, organize campus cultural activities, and improve students' comprehensive quality. Only in this way can the educational function of the campus environment be fully exerted, and the campus material and cultural environment can be closely linked with the educational function, thus ensuring the smooth progress of ideological and political education for higher vocational students.

2. Strengthen the construction of campus behavior culture

Campus behavior culture is usually inherited and accumulated by campus history and culture, which plays a role in regulating, guiding, encouraging and restraining the behavior of teachers and students. Campus behavior culture often permeates all school activities, attracting and influencing students' psychological consciousness and behavior habits with its unique campus spiritual strength. In addition, the campus behavior culture will also carry out hidden education for students, which will have a direct or indirect impact on their morality, thinking and character shaping.

3. Strengthen the construction of campus system culture.

To develop campus culture in higher vocational colleges healthily, we must strengthen system construction. Only in this way can we effectively improve the internal management level of the school and ensure the development of campus culture. For higher vocational colleges, system construction is not only the embodiment of scientific and democratic management, but also the intuitive embodiment of the spirit, purpose and concept of running a school, and the concrete embodiment of creating and cultivating excellent campus cultural atmosphere in higher vocational colleges. Generally speaking, the construction of campus institutional culture should start from the following aspects:

First, highlight the people-oriented text concept. The system of any university must depend on people, and it must also depend on people to implement it. Under the background that the people-oriented concept is deeply rooted in people's hearts, the system design of higher vocational colleges must embody the people-oriented concept.

Second, ensure the advanced nature of the system. The formation of higher vocational college system comes from the common recognition of teachers and students. Usually, in order to ensure the stability of the implementation of the system, this system will have clear provisions and remain unchanged for a long time. However, it should be noted that in practice, some systems often have various problems, or the system itself has lagged behind with the change of time, which requires relevant personnel to collect opinions from all sides in time and constantly improve and optimize the campus system, thus ensuring the advanced nature of the system.

Third, ensure the implementation effect of the system. No matter how perfect the system is, it will get twice the result with half the effort if it lacks efficient implementation efficiency. Therefore, higher vocational colleges must establish relevant implementation supervision system as soon as possible and issue necessary auxiliary policies to ensure the implementation effect of the system.

Three. Concluding remarks

To sum up, the role and influence of campus culture in ideological and political education of higher vocational students is very important. Under the increasingly severe situation of ideological and political education in higher vocational colleges, higher vocational colleges must attach importance to the role of campus culture and take corresponding measures to improve the construction level of campus culture from three aspects: material culture, behavior culture and institutional culture, so as to enhance the effect of ideological and political education for higher vocational students and improve their personal comprehensive quality and ideological and political level.

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