Kōnosuke Matsushita's hometown is in beautiful Wakayama. When I was a child, my family was poor, and my mother and sister followed him to live a poor life. When he was 9 years old, his mother sent him to a brazier shop in Osaka as a waiter because he had no money to go to school.

At the railway station, the bus started, and the mother stood alone on the platform, looking at the young child with tears in her eyes. Nine-year-old Matsushita opened his eyes wide and watched his mother get along with him from a distance. Nostalgia, strangeness and loneliness suddenly enveloped him, and tears could not help flowing down.

Soon after Panasonic lived independently as a hawker, the brazier shop closed down and he transferred to a bicycle shop as an apprentice. Young Panasonic is diligent, honest and willing to think, and is deeply loved by the boss and master. But because of his young age, the boss only let him do odd jobs and never let him do "important" things.

Panasonic pays attention to learning skills when doing odd jobs. The masters do technical work, and he sees it in his eyes and keeps it in his heart, making rapid progress. I've been doing this for years. The most important thing in the shop is to sell bicycles. At that time, the price of bicycles, in proportion to personal income, was more expensive than the price of cars now.

However, young Panasonic is eager to sell. Whenever the boss or master sells bicycles to customers, he always stands by admiringly, watching and listening carefully. He dreams of selling bicycles one day. The opportunity has finally come. One day, a rich businessman sent someone to his shop to buy a bike. The wealthy businessman was anxious to see the goods, and the master was away, so the boss had to say to Panasonic, who was 15 years old, "You try."

This is a godsend, and the young Panasonic is very excited. He pulled himself together, picked up a bicycle with difficulty (it was not allowed to ride a bicycle before delivery) and gave it to the rich businessman confidently. After seeing the buyer, Komatsu immediately tried his best to introduce the performance and advantages of the bicycle.

Although he usually pays great attention to what the masters say to customers, this is the first time to practice, so it is difficult to speak and stutter. However, his enthusiasm runs through the whole promotion process. Finally, he bowed and said politely to the rich businessman, "This is a good quality bicycle, please buy it, please!" " "

After listening to the young Panasonic's difficult introduction with a smile, the rich businessman stroked his head and said, "What a warm-hearted and lovely child. Well, I decided to buy it, but I want a 10% discount. " At that time, it was common to bargain and discount things. Young Panasonic immediately nodded in agreement.

Panasonic's marketing dream has come true. When he was ecstatic and flew back to the store to report the "good news" to the boss, who knew that the boss immediately changed his face and said with a straight face: "Who told you to sell at a 10% discount? You go to the buyer's house and tell him that you can only reduce the price by 5%. "

A cold water poured on the enthusiastic Panasonic's head, and he was shocked and full of grievances. He thought that in the past, the store sold bicycles at a 10% discount more than once. Why can't he sell his bike at this price? However, an apprentice is not qualified to argue with the boss.

The boss's orders can't be disobeyed, but it's really difficult for Panasonic to change its promise and bargain with the buyer. He had to ask his boss for a discount of 10%. As he spoke, tears welled up in his eyes, and at that time he burst into tears. In this way, the boss doesn't know what to do, because he is facing a child after all.

At this time, the wealthy businessman was impatient. He sent someone to understand the situation and said, "Even if the price is reduced by 5%, I will buy it. As long as the children are still in this store, I will never buy a bicycle in another store. " A teenager who only attended primary school for four years tried to sell for the first time. He not only sold the goods, but also made a verbal contract to "continue to buy".

Kōnosuke Matsushita attaches great importance to the education of employees. He gave a speech at the staff meeting every week, formulated the Panasonic staff code and composed Panasonic songs, which greatly improved the team cohesion. Every Panasonic employee is proud to be a member of Panasonic. Therefore, Panasonic has few labor disputes. He pioneered Japanese enterprise management systems such as "lifelong employment system" and "seniority sequence".

20 18 12 18 the CPC central Committee and the State Council awarded the Kōnosuke Matsushita China medal of friendship for reform to internationally renowned enterprises that participated in China's reform and opening up, and were awarded the pioneer of China's reform and opening up to internationally renowned enterprises.

Extended data:

Kōnosuke Matsushita is no longer just a name, it has been given a deeper meaning: a spirit of hard work and perseverance; Patriotism and dedication; Business and management science.

Some people say that Kōnosuke Matsushita's life is simply Asura. No matter day or night, he always keeps fighting, fighting for his ideals, honor and the prosperity of Japan.

Baidu Encyclopedia-Kōnosuke Matsushita