(2) Marketing website: website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development.
(3) Communication content planning: brand image copy planning, product sales concept planning, product sales copy planning, investment promotion copy planning, product word-of-mouth copy planning, news information content planning, and various promotion copy planning.
(4) Integrated communication and promotion: SEO ranking optimization, blog marketing, Weibo marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing and public relations activities.
(V) Data monitoring operation: website ranking monitoring, dissemination data analysis, website visit statistics analysis, visiting crowd analysis, consultation statistics analysis, webpage browsing depth statistics analysis, and popular keyword visit statistics analysis.
Website promotion
First of all, you need to choose a theme, a platform, set keywords and understand the psychology and concerns of potential customers. Nowadays, free network promotion has little effect, and every day one person is exhausted. The boss doesn't know what you are doing sitting in your seat facing the computer every day, because the boss can't see what information you send on which platform every day and what effect it has.
Second, how to judge that the transaction is brought about by network promotion? This is very difficult. Customers see your information online and then go to the store to buy it. Will they still say which platform sent the information online? Even if he sees the message you sent online, he won't say it. In this way, it is difficult to judge today when this enterprise pays attention to turnover and sales.
Third, network promotion needs to master the rules of search engines and will be optimized.