Exhibition is a practical major, which requires learners to be good at thinking and summarizing while studying professional textbooks, and combine the theoretical knowledge they have learned with the actual situation to give full play to the driving role of exhibition in economy, thus promoting the development of exhibition economy and surrounding economy.
At present, the management system of domestic exhibition economy is not perfect, but as long as exhibition can be fully integrated with market economy, it will be realized? Promote classics through exhibitions? As far as the world exhibition development situation is concerned, the international and foreign exhibition industry has shown a steady upward trend, the domestic exhibition industry has become increasingly specialized and the management system has become increasingly perfect. The learning exhibition should also keep pace with the times, be more comprehensive and versatile.
The main courses of exhibition planning and management include management economics, enterprise management, introduction to international trade, marketing, accounting, human resource management, market survey and forecast, exhibition practice, conference organization and management, exhibition design, computer-aided design, scene making, exhibition equipment management, exhibition etiquette, advertising, public relations, business negotiation, exhibition economy and practice, exhibition overview, exhibition copywriting, exhibition operation and management.
The main problems of exhibition planning and management The undergraduate education of exhibition economy and management has just started in China, and there are still many problems in this major, such as weak teachers, lack of teaching materials, unreasonable curriculum and so on.
The solution of exhibition planning and management specialty should be to fully train professional teachers to go abroad for further study and hire industry experts to assist teaching. Colleges and universities should jointly organize teachers to compile professional teaching materials, reasonably construct the teaching content and curriculum system in defining the core courses of exhibition economy and management, and finally improve the training objectives of this major.
Graduates majoring in exhibition planning and management can engage in market research, planning, organizing, managing and operating exhibitions in the exhibition industry, tourism, advertising, publicity departments of government agencies, public relations departments and development departments.
Talents in the exhibition industry need comprehensive talents with multiple abilities. After graduation, you can engage in exhibition investment promotion, participate in exhibition preparation and exhibition venue management services. Convention and exhibition industry is a new sunrise industry, with frequent international exchanges, but there is an extreme shortage of talents, especially for foreign language proficiency.
Employment prospects of exhibition planning and management in China, there are more than 1 10,000 employees in the exhibition industry, and there are10.5 million managers engaged in business planning. Among them, there are less than 200 professionals with exhibition management and operation in China, and the number of exhibition designers is insufficient 1%. The ratio of exhibition design talent vacancies to job seekers is 10: 1. The Ministry of Labor and Social Security officially released 10 new occupations to the society, in which the occupation of exhibition designer was developed.
The most promising new occupation ranks first in 10 occupation. According to the data of Shanghai World Expo, the demand for exhibition talents for Expo 20 10 will reach 654.38+million. There is at least a shortage of high-quality exhibition talents 10000, and the demand for exhibition talents in the World Expo is not yet saturated. Among them, the core is exhibition operation talents, such as organization, planning and management talents. The shortage of exhibition talents will inevitably bring higher returns, north
The annual salary of auto show and housing exhibition management talents in Beijing and Shanghai has reached 600,000 yuan, and the general situation is about 6.5438+0.5 million yuan. At the same time, Chongqing's convention and exhibition industry has developed rapidly. In 2008, there were 17 1 companies registered in the city, with more than 4,000 employees. A total of 2 18 exhibitions were held, and the direct income of exhibitions was 690 million yuan, driving the industries of catering, entertainment, tourism and accommodation, transportation and communication, advertising and decoration to 4.5 billion yuan.
A new growth point that drives economic development.
In China, the number of organizations specializing in exhibition planning and management is increasing every year. Among them, the exhibition higher education in the Yangtze River Delta leads the whole country, obviously surpassing the exhibition center areas such as Beijing and Guangzhou.
There are 16 universities in Shanghai, Hangzhou and Nanjing, accounting for 60% of the whole country, and all the universities that recruit undergraduates are in Shanghai. Undoubtedly, with the warm-up of the World Expo, Shanghai has become the largest exhibition education center in China.
Exhibition education in Hangzhou has also become a climate. Not only did its exhibition major start early, but its enrollment scale was large and stable. In 2004, the number of students enrolled in Hangzhou accounted for 16.5% of the whole country, which was significantly higher than the status of its convention and exhibition industry in the whole country.