Monopoly is more common in foreign countries, because our country adopts a combination of macro-control and market economy resource allocation in the market, and many industries are controlled by the state. Many aspects such as medical care and oil are in the hands of the state. It is very difficult to achieve monopoly in these aspects, but monopoly occurs frequently in some industries and enterprises with dominant market position.
Often monopolistic behaviors always appear in the market under the guise of thinking for the people, and gather resources in their own hands to expand their economic scale and form very favorable economic benefits. Therefore, anti-monopoly is imperative, and monopoly will only bring more losses to people, making the chances of more people living in society smaller and smaller, so we must put an end to monopoly.
1. Monopoly industries in China
When it comes to China's monopoly, I have to mention Alibaba. Although it can be seen everywhere in all walks of life, the biggest trouble is Alibaba and Meituan. Because Alibaba's monopolistic behavior is so rampant, the defendant went to court and the fine alone reached 654.38+082 billion. Such high compensation is only caused by Alibaba's monopolistic behavior. It can also be seen that the economic profit brought by monopoly is very high, which ordinary people can't imagine.
Monopoly is divided into horizontal monopoly and vertical monopoly. As the name implies, all branches of an industry are in their own hands. This feeling is a bit like a chain store, but it is deeper and wider than the chain store. We all know that the products of chain stores are generally at a uniform price, and there will be no price difference. That is to say, the products you buy in which store are at a uniform price, and there is no difference between high and low. This is the case with horizontal monopoly.
A very simple example is the fruit industry. Monopolists will uniformly price a product, such as oranges. All sellers must meet this price standard before they can sell, and everything has the same rules. The price of this product will not fluctuate, nor will it be reduced or increased. So, there is a phenomenon. If the monopolist raises the price too high, then those who are in urgent need of this product will. However, as we all know, everyone has different levels and status in society, and the level of economic hands is also different. We can't use a unified standard to measure everyone, so this monopoly is unfair to most people.
In addition to horizontal monopoly, there is another monopoly called vertical monopoly. The difference between vertical monopoly and horizontal monopoly is that vertical monopoly is hierarchical, power is in the hands of monopolists, but tasks can be assigned downwards. If you don't listen to the orders of the above people, the following dealers will be punished, similar to the first-class representative of WeChat business. If you want to sell a brand of products, you must start from the last one, otherwise you will be kicked out and bear certain punishment. This is called vertical monopoly. However, whether it is horizontal monopoly or vertical monopoly, in fact, only a few people hold power, and only enterprises with monopoly rights can obtain rich benefits.
2. Ali's monopolistic behavior.
In fact, Ali did not monopolize or exploit his subordinates, but installed loopholes in the market, which was also a monopoly. We all know that Alibaba has a very large online shopping platform, that is Taobao. Anyone who conducts online business through online stores knows that once their products are launched on Taobao, they will not be displayed in other brands such as Pinduoduo, JD.COM and Tmall, and will monopolize the rights and interests of most businesses. Graduation will cause dissatisfaction among businesses and bring certain troubles to consumers.
If we open a shop on Alibaba's platform to promote our products, we want to expand our influence and promote our products on different platforms, but there is no such opportunity. How strict the requirements for merchants are. After all, for doing business, there are more platforms and more exhibition space, and there will be more opportunities to have a wider range of consumer groups. And Alibaba is very beneficial to Alibaba enterprises. With such a monopoly, Alibaba will become the monopoly of e-commerce and the profit margin will be bigger and bigger. This is a naked practice that harms others and benefits others.
No matter which day it is, it will be regarded as a festival and become a publicity day for the majority of e-commerce. Merchants will also use this kind of similar news to engage in some promotional activities to make their products flow out faster. Therefore, we can see that whether it is 6 18, Singles Day or Goddess Day, it will become a shopping day on the Internet, and various promotional activities are dazzling, giving people the illusion that they will suffer if they don't buy.
Therefore, many experienced businesses will reserve more goods in advance, promote them in some special festivals, promote them through many platforms, and even broadcast live on Tik Tok. Selling their own products, compared with these small platforms, some shopping platforms are more attractive to consumers, and businesses hope to open up more platforms and markets to sell their products. It was Alibaba that monopolized this opportunity through its own rights. If it can only be promoted on one platform, its influence will definitely be greatly reduced, resulting in a backlog of products that cannot be sold, a sharp increase in losses, and a huge amount of publicity expenses to the platform.
For an obvious example, Galanz signed a contract with Alibaba in 20 19 and also negotiated cooperation with Pinduoduo. Galanz originally wanted to promote 6 18 on two platforms at the same time, so as to enhance the product influence. However, after this incident was known by Alibaba, they took Galanz off the Alibaba platform on the principle of monopoly.
On the occasion of the activity of 6 18 that night, Alibaba didn't have any information about Galanz. At such an important time node, this is undoubtedly a huge pressure for Galanz, so that after the event, Galanz suffered heavy losses and many goods could not be sold because of the backlog. Because Alibaba and Galanz were under great economic pressure, he simply took Alibaba to court.
We can see that Galanz, a big brand, is being squeezed by Alibaba, not to mention some individual and small enterprises, which have no living space under Alibaba's monopoly and can become tools for being squeezed by Alibaba to earn more profits.
3. Antitrust
Only a good cooperative and competitive relationship can make the market develop more orderly. Once someone breaks this stable law of development, they will inevitably encounter opposition. For Alibaba, its monopolistic practices have aroused public outrage from all walks of life. Not only small businesses are angry with Alibaba's monopolistic practices, but even some big brands can't stand Alibaba's suppression and attacks;
At the same time, Alibaba's practice has also been dissatisfied with its peers. Don't forget, although Alibaba ranks first in the e-commerce industry, there are still many e-commerce platforms that go hand in hand, such as JD.COM and Pinduoduo. And with the continuous improvement and development, these platforms have been able to occupy a place in the e-commerce industry and compete with Alibaba for the market. Alibaba's monopolistic practices have also been attacked by these platforms. In fact, before Galanz sued Alibaba for monopolistic behavior, JD.COM also sued Alibaba for monopolistic behavior on 20 15. But at that time, China's anti-monopoly was not very strict, which gave Alibaba more development opportunities and didn't make Alibaba suffer due punishment.
However, justice is never absent. Those who violate the law will be prosecuted, and Alibaba will not escape legal sanctions. This result is only a matter of time for Alibaba. With the passage of time and the development of society, Alibaba's monopolistic behavior has become more and more excessive, which has gradually aroused the dissatisfaction of Vipshop, Pinduoduo and other enterprises. They joined forces to take Alibaba to court again. This time, Alibaba was not so lucky and finally escaped the legal sanctions.
The market is free, but there is no absolute freedom. Only relative freedom, no matter how great the right is, can not promote vicious competition, can not sacrifice and harm the interests of others in order to satisfy their own interests, can not sacrifice and squeeze the interests of the public in order to satisfy their own interests. As an enterprise, the most important thing in doing business is honesty, establishing correct values, understanding relevant business rules and abiding by such rules. Only in this way can such enterprises develop longer and become people.