Lead: As the main way to carry out ideological and political work for college students, the guiding role of new media can not be ignored. To improve the level of network ideological and political education, schools should first improve the quality and professional knowledge of network ideological and political educators.

With the rapid development of information technology in China, new media such as short messages, online forums and Weibo have appeared in people's lives and studies, which have had a far-reaching impact on people's learning methods and thoughts. As an important group in the current society, college students are deeply influenced by new media because of their high cultural quality and strong acceptance. With the popularization and development of new media, the development of ideological and political education in colleges and universities is facing great challenges. In order to achieve the educational goal smoothly, colleges and universities must combine the actual situation of ideological and political education in colleges and universities, correctly understand the new media and give full play to the guiding role of the new media.

First, the guiding role of mobile phones in the ideological and political work of college students

At present, mobile phones have become an important tool for college students to communicate. With the effective combination of communication technology and internet technology, mobile phones have become the main platform for information dissemination in today's society. How to effectively carry out ideological and political education by using mobile phones has become a realistic problem that relevant departments of colleges and universities need to face. As far as the guiding role of mobile phones in college students' ideological and political work is concerned, it generally includes the following two aspects:

1. Establish students? SMS group?

Short message function is an important communication tool of mobile phone, which has infinity and remote access. People can communicate in real time at any time and any place. Because of this, SMS is favored by many college students. Therefore, under the background of new media, colleges and universities need to make full use of mobile phone short messages to establish various types of ideological and political education. SMS group? In this way, once something unexpected happens in the school, students can be informed through the corresponding short message group, so that they can know the situation at the first time and effectively avoid the spread of rumors caused by poor information. In addition, the relevant departments of colleges and universities can also use the mobile phone short message platform to send birthday wishes, psychological counseling and holiday greetings to some specific students, so as to enhance the feelings between teachers and students and make students feel warm. However, it should be noted that bad short messages must be eradicated in time to avoid the influence of bad short messages on students' mental health and create a good campus environment for students.

2. architecture? Mobile Party School? 、? Mobile phone league school?

Party building is an important work in the development of colleges and universities. It is of great significance to make full use of the mobile phone platform to promote the improvement of the party's construction level. Should colleges and universities establish corresponding? Mobile Party School? And then what? Mobile phone league school? Short message platform, through which party class information, latest trends and theoretical knowledge are sent to party member, a college student, to realize the timeliness and informationization of party member education for college students, thus successfully achieving the goal of party building.

Second, the guiding role of the network in the ideological and political work of college students

1. Strengthen the construction of university intranet and open up online ideological and political education.

In order to conform to the development trend of the times and better promote the smooth realization of the goal of ideological and political education in colleges and universities, colleges and universities need to strengthen the construction of campus network and set up special ideological and political education websites in the campus network in combination with their own development status. The design and content selection of the website need to be close to the reality of students' study and life, highlight the characteristics of students and reach a higher level. On this basis, the website should be updated and maintained in real time to improve pertinence and artistry. For example, holding large-scale activities such as prize-winning essay contest, reading culture festival and campus culture festival on the website to guide students to actively participate can not only enrich students' extracurricular life, but also promote their all-round development. In addition, the content of ideological and political course can be uploaded to the website, which is convenient for students to study anytime and anywhere. Students can choose the best teaching content according to their own needs, so as to obtain the best teaching effect. Through students' choice of educational content, teachers can also fully understand students' learning and living conditions, and then better provide them with targeted services.

2. Strengthen the management of intranet forums and establish an online public opinion monitoring mechanism.

Campus forum is an important platform for students to express their opinions, vent their emotions and interact. In the forum, students' language is often undisguised, which can truly show their emotions. Relevant departments of colleges and universities should make full use of this advantage, effectively manage campus forums by establishing online public opinion monitoring mechanism, actively participate in students' discussions, explain and clarify the focus and hot spots on campus, and effectively deal with some emergencies at the first time. At the same time, it is necessary to delete some bad comments in the forum in time to avoid the infinite expansion of the problem. In addition, relevant departments can also make use of online forums to scientifically evaluate the ideological and political theory literacy of party member cadres, and on this basis, conduct correct public opinion guidance.

3. Establish a mental health consultation website to strengthen the mental health education of college students.

With the increasingly serious employment problem, contemporary college students are facing increasing pressure. If these pressures cannot be effectively relieved, it will inevitably affect the healthy growth of students and make them have negative psychology in their study and life. Therefore, in order to solve this problem, it is very necessary to establish a mental health consultation website. On this network platform, students can communicate openly and equally, effectively alleviating or relieving the confusion and psychological conflict in their hearts. Because of the virtual nature of the network, the identity of the spokesperson is difficult to be known by the outside world. Because of this, students can open their hearts here, and educators can also provide psychological counseling in time by listening and judging to help students find themselves and re-establish a correct outlook on life and values.

4. Strengthen the construction of network ideological and political workers.

To improve the level of network ideological and political education, schools should first improve the quality and professional knowledge of network ideological and political educators. Schools should first employ good people and network ideological and political educators with high cultural quality and good professional ethics, and then pay attention to cultivating network ideological and political educators with professional knowledge and skills. We can simply train network ideological and political educators through short-term training courses and remedial classes, and carry out topics such as modern psychology, pedagogy, moral cultivation and modern management. At the same time, network ideological and political educators should establish the ideological consciousness of educating people, strengthen communication with students, listen carefully to the valuable opinions of college students, do a good job in network ideological and political education for students, and give full play to the dual functions of network ideological and political education and service education.

Third, Weibo's guiding role in college students' ideological and political work.

Weibo, as a brand-new network media, has been favored by college students in recent years because of its strong interactivity, convenience, simplicity and high speed. The effective integration of ideological and political education and Weibo has also become a new topic for many colleges and universities. In this process, the relevant departments of the school will make full use of Weibo's advantages, break through the time and space restrictions of traditional ideological and political work, and avoid teachers' condescending one-way indoctrination in the classroom, so as to achieve? Virtual space? Two-way interaction between teachers and students In this teaching mode, teachers can comprehensively and systematically understand students' learning situation and ideological trends, so as to adopt targeted teaching methods and measures in combination with students' actual situation, so that students can receive good ideological education in a subtle way, and then promote the smooth realization of ideological and political education goals.

Four. conclusion

To sum up, as the main way to carry out ideological and political work for college students, the guiding role played by new media can not be ignored. In the future, with the continuous acceleration of the development of new media such as mobile phones and the Internet, the ideological and political work in colleges and universities will inevitably face great challenges, which requires the relevant departments of colleges and universities to proceed from their own reality, further develop their own advantages with a positive attitude and innovative spirit, and rationally use new media to do a good job in ideological and political work for college students.

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