Participated in the preparation and publication of 6 books, 3 translations and 2 textbooks, and personally completed more than 500,000 words, covering marketing management, modern advertising, human resource management, management information system and other fields.

As an independent author and the first author, he has published many papers in core journals, covering corporate advertising information dissemination, case teaching method of marketing courses, educational service marketing, sales staff motivation, and internationalization of China enterprises.

The research project "Research on Educational Innovation and Economic Growth" won the second prize of Beijing Science and Technology in 2005.

Participate in the two-level teaching basic skills competition in colleges and universities and win prizes.