We often see some part-time workers or people from some education and training institutions handing out leaflets on the street. They will hand them out as long as they see people, no matter how old they are, they will give you leaflets as long as they see them. Secondly, after the end of the final exam or mid-term exam of each grade, leaflets are distributed at the entrance of the examination room. Usually, as soon as parents who accompany the exam hear that their children are not doing well in the exam, they will immediately think of reporting to the training institution. Such leaflets have a high success rate.

2. Offline advertising

Usually, this is one of the methods commonly used by large education and training institutions. Usually, we can see billboards everywhere, such as seats and handles on buses and subways, bus stop signs, advertising walls in elevators and so on. , are covered with all kinds of educational advertisements. In addition, there are various TV channel advertisements and educational brand sponsorship, but this method is too expensive and is not recommended for small training institutions.

3. Admission lecture

Usually, some training schools will have some cooperation with school teachers or related personnel, or have some exchanges with residential property neighborhood committees, and then arrange some parents or campus students to join the lectures.

It only takes two hours to explain the training knowledge in detail, answer questions on the spot and help parents solve problems. Soon, all kinds of parents will sign up for training institutions through WeChat official account or telephone number, and the success rate of this method is also very high.

4. Search engine optimization registration

Usually, training institutions will cooperate with some large optimization companies to make keywords with high search volume, such as one-on-one counseling, primary and secondary counseling, cultural class counseling, children's English training, etc., into the home pages of major search engines through optimization, so that parents can enter their websites through searching keywords, thus realizing traffic conversion and achieving the purpose of enrollment.

5. Recruit students through the media platform.

Educational institutions usually find some people with the same optimization, and regularly do relevant interactive optimization on mobile communities, micro-websites, Weibo, local forums, post bars and other platforms, so as to attract traffic through some novel and unique high-quality soft texts, thus realizing transformation.

6. Mobile community registration method

This way is to recruit students through qq group, WeChat group and WeChat circle of friends. Usually, the relevant personnel of education and training institutions send some education and training information with work content by searching the relevant parent groups and then joining the group chat. Soon, parents will take the initiative to add qq or WeChat, which not only has low cost, but also has a wide promotion effect.

In addition, some people try to recruit students by adding people around them. This method is usually at the gate of some primary and secondary schools, around 4-5 pm, during the peak period of school, adding friends around and then sending training advertisements. This pertinence has a high success rate.