In the past 10 months, it seems that the education business of China Internet giants has undergone tremendous changes at the same time, and so has Tencent Education. Since it was officially launched in May this year, Tencent Education has launched a number of products such as Tencent Dingding, Zhixue, Tencent English Jun and Tengshi College in the next six months, covering a number of tracks from K 12 to vocational education. Although many changes have taken place, the overall goal of Tencent's education business has not changed.
Looking back on the ever-changing road of Tencent's education business, we can see that all Tencent's actions are aimed at achieving this goal. Perhaps Tencent's educational story should be that Tencent CSIG has established and launched an overall educational brand, integrating its own educational products, allowing them to communicate with each other and cooperate with other businesses of the group. Tencent Education launched in Taiwan Province Province, China, to help it complete communication with other educational institutions, and finally realize the possibility of industry-wide communication.
Tencent Education develops education business through curriculum platform and smart campus, and the development speed is obviously not fast. Mustard heap analysis said that the core of education infrastructure business should be to help B-end and G-end improve efficiency through technology and products, and test B's service ability; How to solve the long-standing "information island" problem of digital upgrading of education industry and open data communication connection between different products. Tencent's education platform is the secret weapon to realize its "connection" strategy.