In the stage of problem awareness, we need to make users aware of the problems they exist, need to change and want to solve from some channels. The main purpose of this stage is to make users feel the problem, so as to stimulate users' desires, which usually needs to be achieved through large-scale promotion. Therefore, what we need to output is the content of the white paper, focusing on industry analysis to achieve the purpose of education market.

At this stage, the corresponding marketing channel is mainly broadcast channel, because users have not realized that they have problems to solve. At this time, we need to spread advertisements through mass communication and establish a certain popularity.

In the information search stage, users' desire is stimulated and they begin to search for more relevant information, hoping to find a solution that suits them. The main purpose of marketing at this stage is to let users know more about the information of a certain product field or industry, so the marketing content is mainly vertical niche content, mainly knowledge sharing, sharing tutorial-style dry goods to customers, and enhancing the authority and trust in users' hearts.

The corresponding marketing channels at this stage are various social new media channels.

In the product evaluation stage, customers decide to solve some problems by purchasing, but usually customers will choose 3~5 similar products for multi-dimensional comparison, and finally decide which one to buy. At this stage, what marketers need to output is demonstration content, focusing on their own product demonstration, providing specific selling points of products, and clearly showing the advantages of products and the differences with other products.

The corresponding marketing channels at this stage are social media channels and search channels, and the optimization effect of search through SEO will be better.

In the product purchase stage, users almost always decide to buy their own products. At this time, if there is some information about the combination discount, the customer may pay the bill immediately, so it is necessary to design some preferential policies to facilitate the final transaction.

At present, the marketing channels are mainly search channels and 1v 1 channels. Especially if you have the customer's contact information, mobile phone number or WeChat, you can regularly push some preferential information through SMS, private messages and friends circle.

In the final stage, that is, after-sales stage, we need to focus on providing some explanations and knowledge base content to help customers use products better and improve overall consumer satisfaction. Doing word-of-mouth can increase the chances of getting recommendations and increase the number of potential users.

At present, the main marketing channels are 1v 1 channel or community channel. We can always keep the relationship with our customers and ask for opinions on our products.