In view of the above situation, I think there are four points to pay attention to.
The first is to do omni-channel drainage exposure. For example, you can use Youzan Micro Classroom to open an online shop, not only on WeChat, but also on Weibo and Baidu. Youzan can be created with one click, and these channels are all traffic.
Second, the content form must be rich, and live broadcast, video, audio and graphic must be used to meet the learning needs of users in various scenarios.
Third, do some marketing activities, such as limited-time discount, team battles, etc. You can also make some lucky draws during the live broadcast and sell them while broadcasting.
The fourth is to do refined user operation, member stored value marketing+accurate crowd operation to promote repurchase and increase purchase, and enhance user stickiness.