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The birth of toy rental
Toy rental first arose in Hong Kong, and then became popular in metropolises such as Beijing and Shanghai.

Toys are a necessity for children, and parents buy hundreds to thousands of toys for their children every year. However, because children like the new and hate the old, a toy with a few hundred yuan will lose interest in a few days, and the endless high-priced toys in the market and children's insatiable desire for toys are prompting parents to have a strong demand for toy rental industry. According to the analysis of market experts, the toy rental project not only reduces family expenses, but also brings more toys to children and brings huge profits to operators. Such win-win projects are rare. In addition, the demand for toys by teenagers and adults is also a huge potential market. Adult toys have become quite popular abroad, which can also benefit teenagers and adults and become an important way for them to make friends and communicate. With the recent popularity of toy rental companies in Beijing, Shanghai and other places, market analysts pointed out that the toy rental industry is bound to spread rapidly in a short time, and a big industry of 8 billion yuan will be brewed every year in five years. Whoever seizes the opportunity will win great benefits in this industry.

There are more and more varieties of children's toys, and the prices are getting higher and higher. Children have the characteristics of liking the new and hating the old. Many expensive toys were thrown aside in a few days. Too many toys occupy a lot of space at home, and it is a pity to throw them away at will, which makes parents have a headache. In view of this market demand, toy rental stores came into being, mainly renting toy goods to customers to earn rent and profit. The concept of "exchange some money for more toys" promoted by toy rental shops is gradually accepted by more and more parents.

Toys are a very fast-consuming commodity for children, and children will not be interested in a toy for long. So parents are generally reluctant to spend too much money on toys. Renting toys can not only provide children with opportunities to play with more toys, but also save parents a lot of money.

At the beginning of this century, when the toy rental industry rose in China, some market analysts and educators pointed out that the toy rental industry will surely brew an industry with an annual output of 20 billion in five years, and whoever seizes the opportunity first will get huge profits in this industry.

From a commercial point of view, the children's products leasing industry is indeed an infinite business opportunity.