In particular, Ziren ZAIN, Korea's first Korean cosmetic with the function of improving wrinkles, was awarded the "Famous Product Award" by the Korea Energy Association. As a representative brand of Korea's direct selling channel, Koryo Yana was also recommended by Korea's Ministry of Industry and Resources, and was awarded the first place in the "National Brand Competitiveness Index (NBCI)" women's cosmetics department sponsored by Korea's production headquarters and Central Daily News. All these make Koryana Cosmetics a leading company in the domestic cosmetics market in Korea.

In the highly competitive Korean cosmetics market, Koryana has been constantly striving to develop its own unique products and strengthen brand competitiveness in order to compete with overseas famous brands on an equal footing. Through these efforts, Koryana has successfully occupied a place not only in the Korean domestic market, but also in the world market. Moreover, Koryana also opened a cultural exhibition hall-SPACE * C to show women's makeup culture. By displaying traditional cosmetics and makeup culture, this paper discusses the development and fashion trend of makeup culture in the future. Koryana has made continuous efforts in protecting and inheriting Korean orthodox culture. Songpo Research Institute, a cosmetics research institution of Yana, South Korea, has been committed to developing cosmetic raw materials with Korean characteristics and natural cosmetics. In order to promote the localization of cosmetic raw materials, Yana Institute of Korea has collected and studied 285 kinds of wild medicinal plants in Korea for more than ten years, and developed many new cosmetic raw materials.

Now Koryana has more than 30 kinds of patented products and cosmetic raw materials at home and abroad. And in the United States, Europe, Japan and other countries to apply for more than 200 kinds of products franchise. Among them, cosmetic raw materials that have been patented in the United States, even in the cosmetics kingdom-France, have also won unanimous praise from the cosmetics industry. Known as the world's leading research results. The Fructus Arctii extract developed by Songpo Research Institute has excellent effect on improving wrinkles, and has been certified as a functional product for improving wrinkles by the US Food and Drug Administration of Korea. Songpo Research Institute has been in a leading position in the world in the research and development of functional cosmetics, effectiveness and stability of cosmetics. Songpo Institute is also constantly striving to develop cosmetics that women all over the world like.