The demand for quality education is divided into three levels, from rural areas to towns to cities, from ordinary families to middle-class families to wealthy families, and the time and expenditure they are willing to invest in quality education are also different. We can divide the demand into three levels: inclusive demand, efficient demand and elite demand.

1. For most ordinary families, cultural exam-oriented counseling is the first expenditure of off-campus family education, and quality education is a dispensable product. Therefore, users at this level mainly solve problems, have low requirements for products and services and weak willingness to pay, which is the living space of small institutions.

2. For the middle class, quality education is a normal product. Children aged 3- 15 have basically taken at least 2-3 courses related to quality education. Whether it is the traditional three arts (music, art, dance), physical fitness or paying more and more attention to physical fitness, the education consumption expenditure of middle-class families has reserved a certain space for quality education, and it is best to help students from the perspective of consumption willingness.

For wealthy families, the demand for quality education is to improve the height of children's elite education and pursue high-end exquisiteness. Fashion children's wear, equestrian, fencing, golf, etc. , improve the comprehensive quality and taste, to cope with global competition.

Matters needing attention in choosing to join quality education;

1, field trip. No matter how much the franchisees talk about the truth and philosophy of life, we are still not sure whether this is a good project: only the projects that have been inspected on the spot can make a rational choice. On the one hand, you can visit the teaching and research activities of the headquarters, on the other hand, you can visit other established charter schools and have in-depth exchanges with charter principals.

2. Whether the brand awareness and influence are high enough. Brand is the first factor in choosing to join an education and training institution. In addition to the popularity and influence of big brands, the establishment time and joining support are also particularly important. Taking fewer detours and enjoying high-quality teachers and curriculum system are the most guaranteed services for franchisees.

3. Can franchisees get follow-up support? During the project inspection, you can communicate with the president of the affiliated park on the problems encountered in the actual operation of the project and the support given by the headquarters. Especially for an educational entrepreneur with zero experience, it is the most crucial point. Subsequent support directly determines the success rate of campus profitability. Whether it is teaching material research and development, training system, curriculum system, word of mouth or publicity materials, mature quality education brands can often provide relevant support for franchisees. If the investment is successful, relevant follow-up support is very important.

4. Teaching quality. No matter which period, the most important thing for educational institutions is always the quality of teaching, which is also one of the most important variables for parents. Therefore, the key to stabilizing market share is to use thoughtful service, high-quality brand projects and good teaching quality. Only by establishing a professional teaching and research team at the headquarters can we ensure the continuous improvement of the teaching quality and the continuous optimization of teaching materials and teaching AIDS in the later period of charter schools. If the headquarters does not have its own teaching and research team, the course will not be updated after joining, and the update rate is very low, wasting expensive joining fees.

5. reproducibility. As a member of the quality education industry, the most important thing is the reproducibility of core resources and teaching standardization resources. If the core resources can't be shared synchronously, there will inevitably be other charging items or inconsistent teaching effects in the later period, which is not conducive to the long-term development of investors.