Investment Promotion Plan Template 1
catalogue
The first chapter summarizes
Chapter II Overview of the Company
2. 1 Basic company information
2.2 The company's purpose, vision, mission and service standards.
2.2. 1 company purpose
company vision
Corporate mission
2.2.4 service standards
2.3 organizational structure
2.4 Collaboration and Public Relations
2.5 Historical operating conditions
Chapter III Project Description
3. 1 project background
3.2 Introduction of products or services
3.3 Business model analysis
3.4 Service and Support
Chapter IV Quotation and Market Analysis
4. 1 market analysis
4.2 Market analysis
4.3 Market Positioning
Chapter 5: Competition analysis.
5. 1 our advantages
5.2 competitor analysis
Chapter VI Marketing and Sales
6. 1 marketing analysis
6.2 Marketing strategy
6.3 customer orientation
6.4 Marketing management
Overview of marketing plan
6.4.2 Sales channels, methods, marketing links and after-sales service
6.4.3 Sales Team and Distribution Policy of Sales Benefits
Chapter VII Company Management
7. 1 Introduction of Core Team
7.2 Staff management system, incentive mechanism and labor contract
7.3 Personnel Recruitment and Training Plan
7.3. 1 Recruitment
personnel training
7.4 Salary and Welfare Plan
7.5 Employee Relationship Management
7.6 Cost Control Management
Chapter VIII Investment Description
8. 1 Description of capital requirements
8.2 Capital use plan
8.2. 1 The company is operating normally.
8.2.2 Platform maintenance, promotion, upgrade and advertising
8.2.3 Business public relations expenses
8.2.4 Other expenses
8.3 Supervision and management rights of investors
8.4 Return on investment and exit
8.4. 1 return on investment
Exit mechanism
Chapter IX Risk Analysis
9. 1 resource (partner/supplier) risk
9.2 Market Uncertainty Risk
9.3 Policy Risk
9.4 Financial risks
9.5 Managing risks
9.6 Bankruptcy risk
Chapter X Avoidance or Risk Response Measures
Investment plan template 2
I. Overview of the Project
1. Project name: water source+annual output.
2. Project construction content: investment demand, such as building a mineral water plant with an annual output of 500,000 tons of metasilicate.
3. Project construction site: project development site.
Second, the project construction conditions and technical scheme
1. Construction conditions: water source environment, water quality, mining capacity and factory construction conditions.
2. Technical scheme:
(1) product standard: The latest national standard "General Rules for Drinks" issued by People's Republic of China (PRC) (PRC) is adopted as the product standard specification for mineral drinks.
(2) Production technology: production equipment, such as: by introducing foreign advanced and practical technology and equipment, learning and drawing lessons from foreign advanced technology and management experience, the research and development cycle of new technologies and new products will be shortened to the maximum extent, and the gap between China and the world advanced level will be narrowed as soon as possible.
The production equipment of mineral water production line has been able to be produced in China, but from the survey results of mineral water manufacturers, the manufacturers who use domestic production equipment have many equipment operation failures and high maintenance costs, thus increasing the cost of many products.
Therefore, in order to ensure the product quality and improve the economic benefit and production efficiency of the enterprise, the project plans to introduce key equipment from abroad.
Other auxiliary production equipment is provided by China, such as: water treatment production line technology; Production technology of drinking natural mineral water in PET bottles (barrels)
III. Market Analysis and Forecast
1, product application field
2. Production status of products
3, product market analysis
Four. Investment benefit analysis: investment limit, investment budget and financial evaluation.
Verb (abbreviation of verb) investment environment background
1, project location overview
2. Overview of investment environment
3. Policy advantages
Investment Promotion Plan Template 3
catalogue
Project research planning objectives
N Master and understand the market development patterns and laws of commercial real estate, office buildings and serviced apartments in Chengdu.
N Grasp the market competition pattern of commercial real estate, office buildings and serviced apartments in Chengdu, and find the market entry point of the project.
N Grasp the demand characteristics of commercial real estate, office buildings and serviced apartments in Chengdu.
N Master and apply national and local policies and regulations on commercial real estate projects in Chengdu.
Master the development and operation mode of Chengdu commercial real estate.
N Identify and refine the core value and competitiveness of this project.
Define the core concepts of the project.
N Determine the market positioning and product positioning of the project.
Establish the development strategy of the project.
Establish project sales marketing strategy
The core proposition of project research and planning
N Study on policies and regulations related to the development of commercial real estate such as land, real estate industry and finance.
Research on the Development Model of Domestic Commercial Real Estate
Comparative analysis and research on typical comparable competitive projects of commercial, office and serviced apartments in Chengdu
Study on the development trend of commercial real estate, office building and serviced apartment property in Chengdu
Study on Consumer Demand Characteristics of Commercial Real Estate, Office Building and Serviced Apartment in Chengdu
Research on Innovation and Development Trend of Commercial Real Estate
Study on regional development planning of n project
Analysis of development conditions of n project plots
Research on development strategy of n project
Research on marketing promotion strategy of n project
Project research and planning results
& Research Report on Project Development and Competitive Environment
I. Urban macroeconomic research
1. 1 Chengdu's overall urban orientation
1.2 Chengdu's GDP growth over the years
1.3 development of industrial structure in Chengdu
1.4 Utilization of foreign capital in Chengdu in recent two years
1.5 Research on the Employment Situation of Tertiary Industry in Chengdu in Recent Two Years
1.6 Future economic growth trend
Second, the urban form and planning of Chengdu
2. 1 Chengdu urban nature
2.2 the layout planning of the main urban land
2.3 Research on Urban Municipal Planning
2.4 regional planning and development prospect analysis
Third, Chengdu real estate market survey
3. 1 Overview of Chengdu real estate market development
3.2 New Deal and the impact of the earthquake on Chengdu real estate development analysis
3.3 Chengdu real estate market trend analysis
Market survey of business, office buildings, hotels and serviced apartments in Chengdu.
4. 1 Overview of commercial, office, hotel and serviced apartment property development in Chengdu
4.2 Chengdu commercial, office buildings, hotels and serviced apartments market characteristics analysis
4.3 Analysis of Product Features of Chengdu Commercial, Office Building, Hotel and Serviced Apartment
4.4 Prediction of the future development of commercial, office, hotel and serviced apartment properties in Chengdu
Verb (abbreviation of verb) Study on the Future Development Planning of Chengnan New District
5. 1 Study on Industrial Development Planning of Chengnan New District
5.2 Southern New District Land Layout Planning
5.3 Survey on Municipal Planning of Chengnan New District (including important roads; Traffic planning such as subway; Parks, large-scale cultural and entertainment facilities, etc. And their corresponding schedules)
5.4 Analysis of the Future Development Prospect of Chengnan New District
Six, commercial real estate (commercial complex) special research
6. 1 Study on policies and regulations related to real estate development of commercial real estate (commercial complex) such as land, real estate industry and finance.
6.2 Domestic commercial real estate (commercial complex) real estate development model and successful experience can be used for reference.
6.2. 1 product composition of commercial real estate (commercial complex)
6.2.2 Functional Composition of Commercial Real Estate (Commercial Complex)
6.2.3 Operation mechanism (planning and construction mode, entrepreneurial service system, investment and financing service system, industrial development mode, sales and investment promotion mode, commercial operation mode)
6.3 Comparative Analysis and Research on Typical Comparable Competitive Projects of Chengdu Commercial, Office Building, Hotel and Serviced Apartment
6.4 Research on the Innovation and Development Trend of Commercial Real Estate (Commercial Complex)
6.4. 1 Theme Concept Innovation
6.4.2 Architectural form innovation
Quality support innovation
& amp Survey Report on Customer Demand of Commercial, Office, Hotel and Serviced Apartment Properties in Chengdu
Analysis of customer background characteristics (industry, region, age, income, education, preference)
Customer satisfaction analysis (satisfaction with the existing property, the most satisfactory aspects and the most dissatisfied aspects)
Analysis of customer demand characteristics (selection area, property area, grade, access mode and price tolerance, the most concerned issues of the property, and the most important supporting facilities of the property)
Investigation on relevant requirements of the project (investigation on project level, customers suitable for entering the project, necessary supporting facilities of the project, specific requirements for commercial and commercial facilities, and project entry intention).
& Project Positioning and Development Strategy Research Report
Conceptual orientation of overall image
Scale positioning
Target group positioning
Functional localization
Product positioning (house type, architectural style, number of floors, height and configuration)
Price positioning
Suggestions on project development strategy
& Project Planning and Architectural Conceptual Design Scheme Report
Creative generation of planning and design
Project function combination
Master plan (planning principle, planning basis and regional division)
Architectural design (design basis, design principle, architectural style and color, structural form, plane layout, storey height, storey number, building equipment configuration)
& Analysis of Project Investment Benefit
Basic data and parameter selection of financial evaluation
Project output value estimation
cost estimate
Financial evaluation index
Risk analysis and avoidance strategy