When it comes to education and training industry publicity, Qian Jun media shared some experiences. First of all, it depends on what kind of training and education you are doing, whether it is for students, for the workplace or for business education and training. The three types of training objects are also different.

First of all, for student training, it is divided into four categories:

1, course training, that is, extracurricular learning promotion and preparation for various subjects.

2. Interest training, that is, interest training, vocal music, art, sports, hosting training and so on.

Studying abroad is generally divided into four categories: junior high school, senior high school, college students and some adults who want to study abroad.

4. Cultural training, such as Chinese studies, etiquette and intangible cultural heritage inheritance training.

Second, training for the workplace is divided into two categories:

1, vocational skills education and training, including many categories, management, technology, examination and certification, etc.

2, education and training to improve academic qualifications, such as some private education, undergraduate counseling, self-study counseling, postgraduate counseling and so on.

Three, business education and training is divided into three categories.

1, enterprise internal training, aiming at enterprise service, provides various education and training products such as mentality, skills, team awareness and development.

2. Class education and training, such as common management skills classes, short-term classes, and so on.

3. Certification training and education, such as president class and EMBA class.

For the above nine types of education and training, the learning method is online distance learning or offline learning.

Fourth, promote the paradigm.

When it comes to the mode of publicity and promotion, the nine categories of training and education are basically the mode of "star teacher+star student (enterprise)+intensive telephone (SMS)".

From the operational process, it is generally to collect the corresponding customer information and then call the customer. The third type is SMS tracking+phone tracking+WeChat tracking. The fourth is customer interview communication (online or offline), meeting experience products and customer audition (offline or online audio-visual). The fifth is to make a deal with customers and enter the study.

In terms of self-promotion, it is necessary to establish websites and official WeChat accounts, open accounts on audio-visual communication platforms, and establish accounts on self-media platforms such as content public platforms.

The form of promotion is generally low-cost audition, free audition, or free stage course package.

Public relations generally take the form of star teacher stories, star student stories, and interviews and reports by major media.

As for the media strategy of publicity and communication, if economic conditions permit, it should be as complete as possible (the key media that customers can reach at high frequency) and as dense as possible. Use big data computing technology as much as possible on the network and deliver it accurately.

Community operation is also an important promotion mode of education and training institutions. Generally, the accumulated resources of students and teachers are used to establish a community, and at the same time, the influence of the community is used to further attract investment and expand the market scale. A few operators use the community to further develop their business operations, which brings about changes in business models.

These are general routines, and there are many more suitable, practical and effective schemes, which Qian Jun media will share here first. thank you