Iflytek is a matrix management, which consists of five divisions: Platform and Embedding Division, Communication Value-added Division, Digital Products Division, Smart Toys Division, Industry Softening and System Integration Division.
Iflytek's business model (in the field of digital education) has three main points:
(a) Iflytek's main business logic?
Around the core technology with advantages, the business will be expanded to the technical support layer and application layer. Iflytek has its own core technologies in the field of intelligent speech, including speech synthesis, speech recognition, speech evaluation, voiceprint recognition and handwriting recognition. Starting from its own core technology, it has developed a series of voice support technologies to provide voice technology and voice application development tools for enterprises in different industries and mobile Internet developers. On the one hand, these enterprises and mobile Internet have become their customers; on the other hand, they have provided them with rich voice data, further enhancing their technological advantages. Through voice support technology, on the one hand, Iflytek cooperated with its partners to develop a series of industrial application products, on the other hand, it independently developed a series of application products, which made its product series very rich and its logic main line very clear. The core technology with high barriers provides unlimited possibilities for it to expand into different fields. This development model is worth learning. ?
(2) In the field of education, make use of the rigid demand and the strength of national authorities to accumulate potential energy?
In the field of education, "exam login->; School promotion-> The three-step strategy of "acquiring student users" first enters the rigid demand areas such as examination, examination room management and Putonghua evaluation, and mainly cooperates with national and regional authorities to develop projects. Through the business forms at the top of these pyramids, it has established a long-term cooperative relationship with the education field, accumulating strong potential for its further expansion to other education fields, and then expanding to the broader bottom of the pyramid. ?
(3) Be good at building a community of interests?
Good at borrowing from partners with superior positions and resources in different fields to form a community of interests. Iflytek has established cooperative relations with leading institutions in various fields, such as education authorities, major textbook publishers, media groups and three major mobile operators, and developed them into its own partners, customers and channels. For example, China Mobile not only cooperated with it to develop products such as lin xi series, but also provided Iflytek with more than 65,438+00% revenue as a channel and customer. ?