Students in this age group especially need help with homework. On holidays, because parents are busy with their work and school teachers are not allowed to open temporary classes to recruit students, business opportunities for training institutions come. However, the cost of tutoring homework in 200 yuan is not affordable for all families, so the first step of implementing the plan has been taken.

Set up high-value and attractive bait products for drainage.

For example, 99 yuan enjoys a one-week homework tutorial. The cost of a course on the market is not limited to 99 yuan. As long as 99 yuan was available that week, it was attractive enough for parents, so as a bait product, it attracted more customers to participate.

We must not only find ways to drain new customers, but also do fission among old customers.

Set member rules

The training institution carefully counsels and establishes trust and emotional connection with the trainees, paving the way for the transaction of other courses after seven days.

It is suggested that after the end of the preferential counseling period, the training institutions should give these users as many preferential policies as possible to grasp these users to the maximum extent.

Set rules. If these users can't make a decision after seven days and haven't signed up for any courses, they can give a deadline, for example, to sign up for any courses within three months, and they can also enjoy the maximum preferential policies, let teachers pay a return visit regularly, contact feelings and further establish trust and emotional ties. These three rules can turn these users into trainees to the greatest extent.