start a business
Entrepreneurship is a process in which entrepreneurs make efforts to optimize and integrate the resources they own or can own, thus creating greater economic or social value. Entrepreneurship is a way of working, which requires entrepreneurs to think, reason and judge by operating, organizing and using services, technologies and appliances. According to Jeffrey? The definition of "New Venture Creation", a classic textbook in the field of entrepreneurship education written by Jeffry A.Timmons, is that entrepreneurship is a way of thinking, reasoning and luck, which is driven by opportunities brought by luck and needs comprehensive consideration of methods and harmonious leadership.
Entrepreneurship, as a business field, is committed to understanding the opportunities for creating new things (new products, new markets, new production processes or raw materials and new methods for organizing existing technologies), how they appear and are discovered or created by specific individuals, how these people use various methods to utilize and develop them, and then produce various results.
Entrepreneurship means that a person discovers a business opportunity and takes practical actions to turn it into a specific social form, gain benefits and realize value.
Cole (1965) put forward the definition of entrepreneurship as the purposeful behavior of initiating, maintaining and developing profitable enterprises.
How does intellectual property protection help entrepreneurs?
Nowadays, more and more young people choose entrepreneurship as the beginning of their career. At the beginning, they had high morale and made great efforts and energy to realize their own value. However, due to the wrong entrepreneurial strategy, I got into trouble. Because many people only pay attention to products and markets, they often ignore the protection of intellectual property rights and finally do it for others? Wedding dress? .
Nowadays, more and more young people choose entrepreneurship as their career choice. Entrepreneurship can quickly prove its ability and realize its value, but the wrong entrepreneurial strategy will also make people waste time and money. In internet entrepreneurship, most entrepreneurs focus on the product itself and marketing strategy, and invest a lot of money in development and promotion, but often ignore patent application, copyright registration and trademark registration. Although it takes a certain amount of time, energy and money to apply for patents and register copyright registration and trademarks, there are many immediate benefits.
First of all, as direct evidence of originality,
In the process of starting a business, I am most afraid that my good ideas will be copied by others. The brand you have worked so hard to build, and the model structure you have learned from countless mistakes have been polished by people who get something for nothing. Copy, as easy as blowing off dust
Strength steals success and teeth are bitten to pieces. Moreover, because China's overall awareness of intellectual property rights is not strong, it is often seen that the two sides confront each other from a distance in the media because of plagiarism.
If you apply for a patent, register a copyright and register a trademark first, you can produce direct evidence to prove your originality in court or in the media, which is undoubtedly very conducive to safeguarding your rights and reputation. Especially after China's patent law was revised on 20 14, the software interface can also be patented, which is tantamount to adding insult to injury to entrepreneurs. Good news.
Second, as? Is it reliable? The symbol of attracting investment.
When investors invest? When you buy a product, you certainly don't want this product to be easily imitated and copied in the end. If the investment hits Shui Piao, it will damage his own reputation. Investor comments? When starting a business project, if you can see that the team has applied for a patent or registered a copyright registration or trademark, he will definitely agree with the team's risk awareness and protection of core values. As long as the idea of starting a business is correct, it is hard for investors to refuse? Is it reliable? Team.
Third, show your positive energy to the public.
I have to say that how to promote entrepreneurship has become very important. This problem is sometimes even higher than the function of the product itself. Even if it is? One product after another, after detonating social media, can also get a large number of users. Although it exists now? Tear marketing? Negative marketing? With a series of incredible marketing methods, the public still tends to believe in entrepreneurial teams with positive energy, such as those struggling from grassroots. Copyright registration, trademark registration and patent application can show the public their respect for intellectual property rights, which can increase the public's goodwill and attract more users.
Fourth, prevent entrepreneurial ideas from being stolen.
Zhang Huang, the boss of Meizu, once publicly accused Lei Jun of having the idea of making smart phones first, hoping that Lei Jun would invest. Lei Jun asked him to send a specific plan, but he gave up the investment. Next, Lei Jun created it himself? Xiaomi? Huang Zhang found that what they had done was their original plan. Although this situation is rare, we have to guard against it. When negotiating with investors, in addition to confidentiality agreements, it is another option to apply for patents on key points (such as functions and interfaces) of business plans. In this way, even if the specific plan is given to investors, there is no need to worry that they will steal it.
5. Patents and copyrights are property in themselves.
The reason why many entrepreneurial teams don't apply for patents is that it takes about 30 thousand yuan to apply for patents in the initial stage of entrepreneurship? Lots of money. In fact, in mature enterprises, patents and copyrights themselves are regarded as property. If you license it to other enterprises, you can get the license fee, and you can also exchange the right to use the patent with other enterprises to save your own patent fee. Motorola and Nokia's mobile phone departments lost money at first, but they still sold at a price higher than their share prices. It is their huge patent systems that attract buyers. If you don't give up this expenditure in the early stage, you will really want to cry when you are squatting.
Matters needing attention in starting a business
1, actively use existing resources
Many on-the-job employees choose fields closely related to their jobs to start businesses. The experience and resources they have accumulated in their work are the greatest entrepreneurial wealth. In order to land on the moon first, we should make good use of these resources. Give priority to projects that can help you survive. Don't waste money on projects that can only enhance your image or bring greater convenience.
Resources must not be abused, and on-the-job bosses must not confuse personal business with unit business, let alone eat inside and pick outside for profit, otherwise they will not only bear moral hazard, but also be punished by law. In their own territory, time, money and talent are at their disposal. However, if you mess around, your business will turn around.
2, their own business channels
Some office workers have investment funds or certain business channels, but they are too busy at the moment, so they will choose to start a business together. If you need a partner's money to start a business or maintain a business, or this partner helped you design the idea of this business, or he has the skills he needs, or he needs him to play the trumpet for himself, then ask him to join his own company. Although this will make it easy for part-time bosses to go into battle, we should choose our partners carefully and strike a balance between inviting helpers and handling them ourselves. First, we should be like-minded; second, we should trust each other. Don't hire people who are suitable for this job but don't get along with themselves, and don't hire people who are not prepared to face the pressure of starting a business.
In addition, the responsibilities, rights and interests of partners must be clearly distinguished, and it is best to form a written text signed by both partners and witnesses to avoid empty talk when disputes arise.
3. Careful preparation is essential.
Entrepreneurship is a huge project, involving financing, options, location, marketing and many other aspects. Therefore, employees must make careful preparations before starting a business.
Strengthen the basic knowledge in this field through various channels; Choose the right entrepreneurial project according to your actual situation to make a good start for entrepreneurship; Write a detailed business plan, including market opportunity evaluation, profit model analysis, opening crisis response, etc. , and find out the market situation, know yourself and get ready for battle.
Don't abandon untested ideas. If you do business with this idea, you should also pay attention to the possible traps. Ask yourself: Do you have to make great efforts to promote your products or services? Do you have enough financial resources, skills, manpower and business connections? Find the wrong potential customers-there is no need to waste time on those who have no decision-making ability.
4. Make full use of relevant policies.
Government departments have many policies to encourage entrepreneurship, encouraging and supporting college students' entrepreneurship. When starting a business, we must pay attention to "making full use of" these policies, such as tax exemption and preferential tax rates for enterprises registered in a certain place compared with other regions. These policies can greatly reduce the initial cost and risk of starting a business.
5, the way to do business, with the plan as the head.
On the surface, all business activities seem to be business activities that only deal with materials. However, through the phenomenon, in today's "brain-eating era", commercial activities have essentially become an intellectual competition between people, an "intellectual game" of "fighting wits and fighting bravely" and a strategic contest between people. Therefore, as the ancient military strategist said, "Tactics come first", so do tactics in business. In the face of unprecedented fierce market competition, if you want to find your foothold and breakthrough point, stand firm, survive, seek benefits and grow, then the first thing you should consider is how to use your business wisdom to formulate a comprehensive, systematic, executable, operable and effective business strategy and implementation plan, so as to ensure that every battle will be successful and invincible.
6, decision-making problems
Don't be too sensitive to mistakes when making decisions. Your own mistakes will have direct consequences, such as sending the wrong goods, which may cause a customer to sever the relationship with himself immediately. As an entrepreneur, you should be careful when taking risks. Don't be too sensitive when you make a mistake. Accept the facts and learn from them.
7. Don't be carried away by victory.
My first success depends entirely on my creativity, good timing, good luck and good business relationship. However, all this may leave you at any time. So, don't be too confident, invest too much money and get yourself into a quagmire.
8. Keep a good attitude.
The process of starting a business cannot be smooth sailing. On the premise of ensuring that you are in the right direction, persevere and adhere to the process of quantitative change to qualitative change.
9. Find the right business partner.
With the development and promotion of various social networking sites, more and more people join social networking sites, from the initial attempt to the later? Digital immigrants? Social network has gradually become the source of people's social relations and information. Many people post new news on social networks every day and get other information from them. It seems that social networks have gradually become an indispensable part of people's lives. At this time, we need a reliable social platform to find entrepreneurial partners for those who want to start a business. In view of this, partnership 360 entrepreneurial social networking site came into being.
This is what I gave you? What is the knowledge of entrepreneurship? I hope you like it!
?