The abbreviations of Asahi TV were NET and ANB in the early days, and EX after 2003, because the radio call sign of the TV station is JOEX-TV (digital signal is JOEX-DTV). Many places in Japan are still called ANB.

[Editor] A Brief History

1 957 1 65438+10/established, February1launched, 1959 (Japanese: Japan Educational Television Corporation; English abbreviation: NET), originally established for broadcasting educational programs. The condition for obtaining a license is that more than 50% of the programs must be educational, and more than 30% of the programs must be educational, integrating business and education. However, this attempt ended in failure, so TV stations began to broadcast cartoons and foreign films on the grounds of "cultivating children's sentiments" and "introducing foreign cultures", which barely met the requirements of broadcasting "educational programs", but the external name was changed from "Japan Educational TV Station" to "Internet TV Station", and actually gradually changed into a comprehensive TV station.

1973165438+1October, "Tokyo Channel 12" (Japanese: Tokyo12 チンネル) 1 977 April1day, NET changed its name to "National Asahi Broadcasting Corporation" (Japanese: National Asahi Broadcasting Corporation; Full English name: Asahi National Broadcasting Company Limited; Abbreviation: ANB), referred to as Asahi TV. 1978 65438+February 17, the stereo program began to broadcast.

1996, ANN national television network was established, and many reforms were initiated. Firstly, the same identification mark (1996) is formulated to establish a unified image of the national TV network as a whole. In 2003, the headquarters was moved from Akasaka (now the broadcasting center) to the new building of Roppongi New Town in Tokyo, and the "three opening" (third opening) reform movement was carried out; The company name was changed to "Asahi TV Co., Ltd." and the company logo was updated to "//Asahi TV" style.

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The old Logo of Asahi TV was used until September 2003.

At present, the logo of Asahi TV is a strip pattern, which looks like "/Asahi TV" and "Asahi TV". This logo was designed by the famous British designer TOMATO in the electronic music bands "Gangdom" and "Interior Design" affiliated to Asahi TV. It is an animation that will respond to sounds and have different actions, and there will be no repetitive actions. After each advertisement is broadcast, it will appear in the upper right corner of the screen for about 3 seconds, and it will also be displayed when it is broadcast and received.

This started in the autumn of 2003 when the TV station moved. Since September 2004, the live broadcast signal will also appear randomly after the end (see link). The supporting background music was also produced by Gangdom. The standard fonts of the logo are Akzidenz Grotesk Bold in English and ヒラギノゴシック (W8) in Japanese. Now the design team continues the overall identification design of the TV station.