The annual growth rate of the education industry exceeds 10%, and the scale exceeds 200 billion.

Under the background of the national "internet plus" policy and the new retail business trend, the education industry is facing the "new normal", and the online and offline "Internet+education" will bring a series of changes and challenges.

According to "20 17 White Paper on Family Education Consumption in China", 5 1.24% of parents think that children's education consumption is more important than other family consumption. 50% of parents spend 1000-5000 yuan on their children's online education every year, and education expenditure accounts for more than 30% of the total annual expenditure.

Branch road into online school: huge demand, brand absence

"Whole-process universal memory online school" is unique, with blank competition and great potential. According to the 20 12 white paper on online education, the scale of online education industry in China is about 1000 billion yuan, which is only15 of that in the United States. With the improvement of people's awareness of the importance of online education, the market scale and user scale of online education in China have maintained a rapid growth of more than 10% since 20 10. It is estimated that in 20 19, it will break through the 200 billion yuan mark, reaching 21400 million yuan, and will reach 283 billion yuan in 202 1 year, forming a rare gold sunrise industry.

"Full-time universal memory online school" subverts the traditional recording and broadcasting courses, completely synchronizes full-time teaching materials, covers nine disciplines, independently develops supporting memory courses, and customizes the exclusive dynamic course effect, which is practical, efficient, affordable and interesting, and deeply meets the learning needs of school-age students.

Due to the innovative and leading nature of the product itself, there is no similar competitive product in the market. Once the universal memory online school was launched, it conquered hundreds of millions of students, parents and teachers, and its competitiveness was second to none, and its consumption power was ready to go.