Long service delivery cycle, low purchase frequency, long decision-making cycle and low repurchase rate. In addition, word-of-mouth effect and experiential consumer demand are stronger than e-commerce.
If you want to make a targeted analysis of the above features, you can use a platform tool with complete data analysis capabilities, such as Jingdang Application.
From the multi-dimensional consumer behavior data, we can formulate different operational strategies.
Dingdang application, there are invitation cards, membership ladder, trial reading, free columns, audio and video and other operating modes to choose from.