Conference planning 1 1, with clear theme, simple purpose and strong pertinence.
The theme of the conference should be fashionable, novel and unique, in line with the actual needs of the current market. For example, the dealer symposium, with the theme of "Brand creates value strength to win the future-company dealers win the sales meeting", can not only win the recognition of the company's top management, but also attract the attention of many participating dealers.
The purpose of the meeting is closely related to the theme. In principle, the purpose of the meeting should be as simple as possible, only one, at most two. When the theme and purpose of the meeting are clear, the form of the meeting and the invited objects can be determined, which can make the planning work orderly and step by step.
2, choose the right time, choose the right place-now or never.
Choosing a suitable time plays a considerable role in the success of the meeting. There is often a saying in the market that "the first strike is strong, and the second strike is strong". The timing of meeting must be chosen, otherwise "it is now or never."
Besides choosing the right time, we should also give full consideration to the time and place of the meeting. In the choice of meeting place, it is necessary to make an appointment in advance through field trips.
3. Successful application planning
For the company, whether or not to support the meeting and how strong it is depends on three questions:
1. Why do you want to hold conference marketing?
A: The market background information and the theme and purpose of the meeting.
2. How to do a good job in conference marketing?
A: The specific contents of the meeting include the form, place, time, meeting schedule, division of labor, etc.
3. What is contribution and output (or is contribution directly proportional to output)?
A: The meeting budget expense table and expected income table, as well as the summary report after the meeting.
4. Full and reasonable division of labor
A special meeting group should be set up two weeks before the meeting. Members include:
1. Company leader: The task is to designate the specific person in charge of the meeting; Monitor the whole activity process, put forward suggestions and guidance, and solve some difficult problems and emergencies.
2. General meeting leader: Only one. The whole process of the meeting will be planned as a whole, and the members of the meeting will be selected and each member will be divided into specific tasks; Obtain funds for activities; Coordinate the work of various departments and members, and connect all the work together; Supervise and evaluate the work of members and solve some difficult problems.
3. Members of the meeting group
Members responsible for publicity, including writing leaders' speeches and news articles, preparing corresponding publicity materials, and being responsible for all kinds of banners, banner contents, background boards, exhibition boards and media reception.
A member in charge of receiving guests. Including telephone, internet and fax contact before the meeting, sending invitations and taking back receipts; Arrange and be responsible for airport pick-up, railway station reception and on-site reception; Arrange guests' meals, accommodation and final farewell.
Personnel responsible for arranging the event site. Including tables and chairs, flowerpots, banners, banners, carpets, background boards, exhibition boards, lecture tables, microphones, stereos, power supplies, projection equipment, hostesses, balloons, arches and so on.
Other logistics personnel, including preparing information packages, gifts, seating cards, guest cards, bands, lion dance teams, transportation, etc. All this work must be finished before the meeting begins.
Only by fully mobilizing all living forces can conference marketing finally succeed. Therefore, a full and reasonable division of labor is very important for the success of the meeting.
5, elaborate-details can not be ignored
On the day before the meeting, the meeting schedule should be finalized, printed and distributed to each member of the meeting group. And communicate privately with users or agents who need to speak on the spot in advance, fully control the whole process of the meeting and coordinate the atmosphere on the spot.
The forum can be in the form of a round table, and everyone is treated equally; For the objections raised by users/agents at the meeting, most company leaders have to solve them on the spot to win the trust of users.
During the banquet, for users from all over the country, we should arrange all kinds of foods with different tastes, and at the same time, each table should be accompanied by company leaders and salesmen all the time; And consider holding a live lottery in the middle of eating to enliven the atmosphere.
After teaching, the energetic Scarecrow social practice team of conference planning Erlingnan Teachers College began to plan the first 19 theatrical performance of Shang Rong Primary School. It is understood that there are as many as ten programs in this cultural performance, and I look forward to showing the results of this activity to the teachers, parents and nearby residents of Shangrong Primary School.
The purposes of cultural performances are as follows:
First, through cultural performances, properly publicize Shangrong Primary School in Wuchuan City, expand the visibility of this area, arouse social concern, and better develop the education level in this area.
Second, here I convey and witness the dribs and drabs left by the energetic Scarecrow social practice team members who went to the countryside, leaving a good memory for the future.
Thirdly, we should cultivate contemporary college students' love and sense of social responsibility while improving their practical ability and planning ability, and learn knowledge that can't be learned in textbooks in activity planning.
In the past few days, parents have placed their preschool children in the first-grade classes, which shows the "vitality" of the energetic Scarecrow Social Practice Team, but the team members cannot be complacent. In order to show cultural performances, small class teachers of all grades have made corresponding adjustments to their schedules. In the following days, we will use the class activity time to strengthen the rehearsal of each program and strive for the best.
At the seminar, Captain Hao Yuan put forward the following requirements for the team members. First of all, he asked the team members to cherish the beautiful campus life, accumulate experience for future teachers' work, cultivate the spirit of being hard-working and repaying the society in life, and always remember that they are a student of Lingnan Normal University. When encountering difficulties, don't rush alone, remember that you are a member of the group. Everyone should unite and do a good job in going to the countryside.
Chapter III I. Time and Place of Meeting Schedule
Time: 65438+1October 65438+June 14: 00 ~ 17: 30.
Venue: Auditorium of Sur University in Shazhouba.
Second, the leaders and scale of the meeting
Guests 100 (leaders of ministries and commissions, media reporters and leaders accompanied by central and provincial departments that Ruijin has repaired or is in the process of repairing), and 50 heads of municipal units, totaling 150.
Three. agenda of the conference
1, watch TV feature films;
2. Welcome speech;
3. The leaders of Ruijin Municipal Committee report on the construction of patriotic education base;
4, the central party history expert report;
5. discussion;
6. The person in charge of the speech;
7. Group photo ("Sur University" Auditorium in Shazhouba).
Fourth, job responsibilities
1. Ganzhou Organizing Committee is responsible for inviting leaders of ministries and commissions that have repaired or are repairing the former site (exhibition) of Ruijin to participate in the Red Expo; Responsible for coordinating and inviting experts on the history of the Central Party (Shi Zhongquan) to make a special report at the fourth joint meeting; Responsible for the invitation of media reporters; Responsible for the writing of the speech of the head;
2. Ruijin City is responsible for meeting, material printing and report material writing; Responsible for coordinating the rectification, adjustment and restoration of exhibitions of various ministries and commissions, and arranging tour routes; Responsible for the accommodation of guests and journalists during their stay in Ruijin.