1, Life (Lu Yao)
Introduction: Writer Lu Yao's novella of the same name, originally published in the third issue of Harvest 1982, won the national excellent novella award1981-1982. This is a famous work by writer Lu Yao. The novel is based on the urban and rural life in the northern Shaanxi Plateau during the reform period. It describes the life change process of Gao Jialin, a high school graduate, who returned to the land and then left the land, then left the land, and then returned to the land, which constitutes his story framework. Gao Jialin's emotional entanglements with the rural girl Liu Qiaozhen and the urban girl Huang Yaping constitute the contradiction in the development of the story, and it is also a tragedy that reflects that difficult choice.
Highlight: Ma Yun 18 years old failed in the college entrance examination and started to work. At this time, he saw Lu Yao's novel Life. Gao Jialin, the hero of the novel, insisted on taking the college entrance examination, which encouraged Ma Yun. He was admitted to Hangzhou Normal University when he took the college entrance examination again. Ma Yun said that the best university in the world is Hangzhou Normal University, because he found confidence here. He mentioned this experience in many speeches. Another novel by Lu Yao, Ordinary World, also inspired a generation.
2. Living method (kazuo inamori)
Introduction: I think the "living method", that is, my outlook on life, is based on the most basic ethics. I have devoted my whole life to the pursuit of thoroughly implementing such ethics in practice. In Living Law, I will ask what is the truth of life? What is the meaning of life? What is an appropriate state of life? I will explain my basic thoughts on these major issues without scruple, and push my little interest into the torrent of the times.
Highlight: kazuo inamori, also known as one of the four great saints in Japanese business circles, is the only one alive. He founded two Fortune 500 companies. Many of kazuo inamori's thoughts come down in one continuous line with Kōnosuke Matsushita and Shibusawa Eiichi, the father of Japanese modern industry, and are in rich agreement with Confucianism, Taoism and Buddhism in China's traditional culture. Ma Yun and kazuo inamori are both top entrepreneurs in China and Japan, and they appreciate each other. Ma Yun highly praises kazuo inamori. There are many books about kazuo inamori on the market now, and the real classic is this living method. The young rice-growing career is full of troubles, and he wants to join the black society. Become famous in his later years, become a monk again, and become a monk for a year. Many ideas about life and doing things are beneficial to young people.
3. The Weaknesses of Life (Dale Carnegie)
Introduction: Dale Carnegie, the "father of adult education" in America. The Weakness of Human Nature is a classic inspirational book of Dale Carnegie, and also a model of global self-education and adult training. Published in 1937, it has been translated into at least 58 languages around the world, with a total global sales volume of over 90 million copies and 400 million readers. This book aims to help you solve the problems you face: how to deal with people in daily life, business activities and social interaction, and effectively influence others; How to overcome the enemy of human existence-worry, in order to create a happy and beautiful life. Countless readers have not only walked out of the predicament through reading and practicing various methods introduced in the book, but some have also become outstanding people admired by the world.
Highlight: In the era when Ma Yun started his business, inspirational books were not so popular today. Several books that were popular at that time have become classics today, or they can be called classics. Among them, the weakness of human nature is the first book, which is regarded as the cornerstone of inspirational books. Later books followed its routine and mode, and its spirit of capitalist struggle gave young people in China a shot in the arm at that time. Ma Yun rarely mentioned this book, but some of his early ways of doing things and speaking can be seen to be influenced by this book.
4. Understanding Zeng Guofan (Gu Yuan)
Introduction: The book Understanding Zeng Guofan selects 200 quotations from Zeng Guofan, reflecting Zeng Guofan's experience and views on 200 important issues in life. It has distinctive traditional cultural characteristics of China, is the essence of Zeng's wisdom, and is also the secret that he was admired and imitated by countless elites in later generations.
Highlight: This is a veritable Chinese inspirational book. Although it is based on Zeng Guofan's motto, it contains the main values, ways of thinking, methodology and human feelings of China's traditional culture. Alibaba is actually transforming from a start-up to a stable enterprise. In terms of values, Ma Yun pays more and more attention to tradition. He recommended the book written by his colleagues on the Internet to some employees.
5. The Book of Wisdom (Gracian)
Introduction: The book of wisdom is a book for everyone. It profoundly describes the experience of life with a surprisingly cold and objective attitude, and provides readers with various wonderful strategies to overcome embarrassment, hardship and evil in life. To some extent, it has both the frankness of On Kings and the high taste of Sun Tzu's The Art of War. It makes us feel that life is not as hopeless as some pessimists assert. In fact, Gracian implies that as long as people learn some necessary life skills, it is possible to overcome difficulties and evils and achieve happiness.
Highlight: Like the Analects of Confucius and other ancient China classics, this western classic is also recorded, but the difference is that westerners' description of human nature is more ruthless. It says nothing is easier to be fooled than a kind person. People should have the gentleness of pigeons and the cunning of poisonous snakes. Such words can be found everywhere in this book. Ji Xianlin, a master of Chinese studies, said that after 90 years of life experience, he realized that there are really bad people in this world. Shopping malls are like battlefields, and there are many bad people among them. Ma Yun reminded employees to be alert to human evil.