Cultivating a large-scale animation product is an extremely difficult and expensive process. From the beginning of the animation industry, the company spent more than seven years to build the core brand "Sasaki Bear". After continuous historical evolution and experience accumulation, the company has basically completed the top-down exploration of the whole industrial chain, and the original accumulation of brands has also made many gains in the international market.

As one of the oldest private animation enterprises in China, Hong Xiang believes that the animation brand industry is actually classified as a service industry, and the service targets are reflected in two levels: one is the mass group (mainly children), and the other is the provider of mass consumer goods. As a service provider, animation brands must be responsible for these two customers and provide reliable and healthy services.

As a public group, especially a service provider in the field of children's spirit, Hong Xiang believes that animation companies should have a single.

Everyone grows up only once, and animation brands must be responsible for the growth of their children. It is necessary to advocate a healthy lifestyle and mental state. Sasakuma series has been designed according to this principle from beginning to end. The name "Sasakuma" comes from "children, animals and happiness". The simple, honest and clever giant panda Sasha Bear is the footnote of this series, and the cute image of this role is used to cultivate children's sense of justice and social responsibility.

Our works have always emphasized the subtle influence on children in five aspects: 1, the cultivation of children's early social concept of honor and disgrace;

2. Cultivate and hone children's early emotional intelligence;

3. The development and cultivation of children's IQ;

4. Cultivate children's music appreciation ability;

5. The development of children's early reading ability.

This is also the requirement of the international market for cartoons, and the reason why Sasaki Bear can sell well in more than 30 countries and regions.

As a service provider of products, Hong Xiang Company has gradually built a service platform for the tasteful product suppliers by using its single brand operation in Sasaki Bear for many years. Hong Xiang has always believed that the perspective of delayed manufacturers is not a machine for animation companies to make money, but the object of service of animation companies, and thinks from the perspective of delayed manufacturers. Only by helping the post-derivative manufacturers to make real profits can the post-derivative products be done well. In this direction, our philosophy is to focus on brand promotion of newspapers, television, internet, movies and other media, and take product promotion, activity planning, promotion planning, commodity development, group design, brand management, market analysis, piracy investigation, e-commerce, circulation support, logistics warehousing, dealer relations and overseas sales as service categories, and wholeheartedly consider the problem from the perspective of profit and development of the younger generation of products.