1, share and forward
For newly released works and new numbers, in the initial stage, it is necessary to forward and share them to obtain the broadcast volume. The video number can't be downloaded, can't be shared to other platforms other than WeChat, and only supports sending to friends and circle of friends, so the key point is to break through the social circle of friends.
2. WeChat official account platform
Now the video number supports the link to the article when publishing the work, which can be used for diversion. You can share related articles about the WeChat video number on the official WeChat account, so as to attract fans of the official WeChat account to pay attention to their video number and achieve the purpose of promotion.
Step 3 shape the theme
Content can be published by "topic". Click "Theme" to view pages with the same theme. Similarly, users can also see the published works by clicking on the topics of other operators.
4. Push in the same city
Similar to topic promotion, the video number has the option to add an address when publishing the work. Click "Address" to see the related works of other video number operators in the same city.
Video number operation mode:
1, publishing content with topics
Bringing topics can push videos to users more accurately, and it is also convenient for users to find topics of interest. Therefore, when sending video numbers, it is better to bring topics, which is more accurate.
2. Add the official account link of WeChat.
Different from other short video platforms, the official account link of WeChat can be added to the release of the video number, attracting more users to click with distinctive icons. This mode of operation can not only increase the reading of video, but also promote the official account of WeChat, which complement each other.
3. Clever use of recommendation mechanism
Video number is more social and personalized. The first is to favor acquaintances, but the follow-up should continue to explode traffic. The ideal thing is to let the audience split and spread voluntarily.