Ce Shen User Portrait is a user data asset management platform. Through the analysis and mining of user behavior data, users are processed into data, labels, portraits and groups, thus helping enterprises to deeply understand user needs, accurately locate target users, optimize marketing schemes and improve the quality of products and services of enterprises.

User portraits mainly include the following aspects:

1. Basic information of users: including basic information such as gender, age, region, occupation and education.

2. User behavior trajectory: including user's behavior data such as visits, clicks and purchases, which can show the user's behavior preferences, usage habits and products or services that may be of interest in detail.

3. User value analysis: including data such as users' payment habits and shopping preferences, helping enterprises to deeply understand users' consumption habits and needs and optimize products and marketing strategies.

4. User interest tag: By analyzing user access data, a user interest tag is formed, which can help enterprises to analyze users in multiple dimensions and provide data support for enterprises to formulate refined marketing strategies.

5. Grouping user portraits: Cluster analysis of user data to form user group portraits can help enterprises to formulate specific marketing strategies according to the different characteristics of user preferences and needs.

Ce Shen Data (/features/overview.html) "two clouds and one platform" can provide a series of functions such as data collection, data query, data analysis, data visualization, multidimensional analysis, user-defined analysis, data security, etc. It has the advantages of high efficiency, convenience, visualization, security and customization, which can help users fully tap the value of enterprise data, improve business efficiency and provide strong support for enterprise decision-making.