direct

Through BBS, news comments and blog sites, netizens can express their opinions immediately and reach the next situation directly, so that public opinion can be expressed more smoothly; Internet public opinion also has the possibility of unlimited instant and rapid spread. On the Internet, as long as you copy and paste, the information will be re-disseminated. Compared with the limited communication of traditional media, online public opinion has unlimited communication potential. This characteristic of the network makes it easy to cross the blockade, which makes the regulatory authorities very helpless.

Randomness and pluralism

Netizens can express their opinions at will without any constraints. Another feature of online public opinion that is different from traditional media is the lack of the role of "auditor" of the media. On the Internet, anyone can post information directly without auditing. Netizens talk about state affairs online, laugh and curse, exchange ideas and pay attention to people's livelihood. Diversified communication provides people with a space to vent, and also provides material for collecting real public opinion.

sudden

The formation of online public opinion is often very rapid. The existence of a hot event and an emotional point of view can all be the fuse to ignite a public opinion.

pretend

Internet is a virtual world. Because the speaker's identity is hidden and lacks rules and effective supervision, the network naturally becomes a space for some netizens to vent their emotions. Frustration in real life, one-sided understanding of social problems, etc. Will use the internet to vent. Therefore, vulgar and gray remarks are more likely to appear on the Internet.

deviation

Internet public opinion is the most active and acute part of social conditions and public opinion, but it cannot be equated with the position of the whole people. With the popularity of the Internet and the emergence of news posts, forums and blogs, netizens in China have an unprecedented right to speak and can express their views and feelings more freely. However, due to the weak legal and moral constraints in cyberspace, if netizens lack self-discipline, it will lead to some irresponsible remarks, such as keen to disclose people's privacy, misleading people with rumors, anti-social tendencies, extremes and irrationality, blind obedience and impulsiveness of groups and so on.

Due to the hidden identity of the spokesperson and the lack of rules and effective supervision, the network has naturally become a space for some netizens to vent their emotions. Frustration in real life, one-sided understanding of social problems, etc. Will use the internet to vent. Therefore, vulgar and gray remarks are more likely to appear on the Internet.

Zhiyun. Com is an Internet-aware cloud platform product under Beijing Soft Cloud Shenzhou Technology Co., Ltd., which can provide big data analysis and Internet-aware products and services based on cloud computing environment for the government and enterprises.

Zhiyun public opinion monitoring Analysis Cloud Platform is a set of cloud platforms based on Internet directional collection, meta-search, traffic mirror streaming, intranet data collection, Weibo data access, virtual population database, protocol analysis, forward and backward analysis, sentiment analysis, semantic analysis, industry analysis, information blocking, information processing and information pushing.