Determine the training objectives of this major. This major trains wide-caliber and compound information communication talents to meet the urgent needs of traditional media organizations, government agencies, institutions, companies and other organizations.
Training requirements
This major requires students to be able to engage in in in-depth, comprehensive and interdisciplinary information communication work in the information communication era, and at the same time be able to engage in communication technology work such as design, production and network technology.
Knowledge and ability
1. Master the basic knowledge and theory of network and new media; 2. Understand the development of network and new media; 3. Understand the principles, policies and regulations of network and new media; 4. Understand the frontier achievements and development prospects of this discipline; 5. Be able to read classic literature, master the basic methods of literature retrieval and data query, and have certain scientific research and practical work ability.
The academic system is 5 years.
Courses include radio and television journalism, introduction to journalism, introduction to new media, new media practice, digital media technology and application, network marketing planning and creativity, website planning and design, webpage design and production, database, photography and video recording, digital image creativity and design, animation creativity and design, etc.
Employment direction
This major has a good employment prospect. Graduates can engage in the digital publishing and dissemination of books, magazines and newspapers in the news publishing industry, or engage in the information collection, collation and printing of new media, networks and e-commerce enterprises.
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