Creative thinking is a special way of thinking, which not only reveals the essence of objective things, that is, internal relations, but also produces novel, unique and socially valuable thinking results on this basis. Creative thinking has the characteristics of creativity, seeking the opposite sex, inspiration, multidimensional and comprehensive.
For students majoring in art design, it is very important to improve their creativity. First of all, we should strengthen the education of students' cultural elements, expand the knowledge of science and engineering subjects, and improve students' comprehensive quality and ability. Art design specialty is a general term for the design and implementation of form, color and structure based on science and design. It is a comprehensive subject that needs to combine science, art, life, culture, politics, economy and natural environment organically. Its fundamental task is to satisfy people's growing material and cultural needs while enabling people to enjoy emotionally and aesthetically. Art design education bears the heavy responsibility of cultivating high-quality design talents. Therefore, it is particularly important to strengthen students' cultural quality education, expand the knowledge of marginal subjects and improve students' comprehensive quality and ability.
Secondly, it is very important for students majoring in art and design to strengthen the study of traditional art and folk art. Creative thinking is not anti-traditional, in a sense, it needs to learn from traditional elements to create new elements. Especially our art design, it needs to be formed in a certain space and a certain crowd, and it needs traditional enlightenment. Artistic design needs to create imagination and inspiration. People create better, more novel and more unique things under the guidance of traditional art and folk art, and the historical origin and geographical environment of different countries have created different design concepts. German design style has always been rigorous, rational and practical; Italian design style is more elegant and romantic; Japanese design is the perfect combination of high-tech innovation and traditional technology; China's traditional art and folk art are profound. For example, the Olympic logo designed by famous designers in China for the Beijing Olympic Games uses traditional elements such as China's poems, books, paintings and seals, and creatively applies them to design works to express their own style. The construction of the Bird's Nest is a pioneering work of art design.