What impressed me the most was a public service advertisement ~

A little boy was walking in the park, and his pants fell off while walking ~

The next line says, "He's not wearing a belt. Are you wearing a seat belt today? "

An old man, living on a high mountain, is practicing Tai Chi leisurely, which is very artistic.

Outside the painting, the dubbing sounded: "A taste of Huangshan Mountain, the sky is high and the clouds are light."

Well done, not as good as the new flying refrigerator.

"Did you drink today?"

This is a slogan of robust milk that we are all very familiar with. On the TV screen, a naive and confident little girl is holding a bottle of Robust milk. She asked the children in front of the TV and their parents, "Did you drink today?" Then a large group of children happily sang "We all drink Robust."

Seemingly gentle advertisements give you faint pressure.

It exerts psychological pressure on the children's parents through an open question. It makes use of the comparison psychology prevailing in our society to appeal that "all students drink, so do I." For parents, "other children drink, so should my children."

Face "Did you drink today?" You must give an answer. If you don't drink, your mind will make a choice because of the above influence.

The question "Did you drink today" is well-intentioned, but the tone is very strong, and it also contains the tone of suggestion. In this open and intense pressure environment, you must make a choice.

10 "Mom, I want to drink ..." Compared with Robust's inquiry, Wahaha is more direct, expressing her request directly through the little girl's mouth.

A naive, shy and lovely little girl said softly, "Mom, I want to drink ..."

The image of this little girl's innocence and shyness is very impressive, but I think the deepest impression left by many mothers may not be this image, but her gentle song-like call "Mom, I want to drink water ..."

"Mom, I want to drink ..." This call is the call of thousands of children in Qian Qian to their mothers. This name is so specific and familiar that all mothers are heartbroken.

In the face of this tender, naive and reasonable request, which mother will refuse?

Ten Classic TV Advertising Words in China

Seven-dimensional sanitary napkins "Girls use seven-dimensional sanitary napkins, and I will decide my comfort."

Nokia's "People-oriented Technology"

China Unicom "leads the future of communication"

Metersbonwe Bang Wei Bang Wei "Don't take the usual road, Metersbonwe Bang Wei Bang Wei"

Li Ning "Anything is possible"

Coca-Cola "forever Coca-Cola, unique taste"

China Mobile "Communication is Everywhere"

Fiyada "once you have it, you have nothing to ask for."

Master Kong is "delicious and visible"

Xinfei refrigerator "Xinfei advertisement is not as good as Xinfei refrigerator"

Comfortable and good "promoting the health of the whole family"

Nongfu Spring "Nongfu Spring is a little sweet"

Lenovo "What would the world be like without Lenovo?"

Remy martin "When remy martin is open, good things will naturally come."

Nestle coffee is "delicious"

09-0 1-03 | Add a comment

Driving a Hummer on Nurburgh Road.

1 Communication starts from the heart-China Mobile

Starting over also starts from the heart. China Mobile's gentle and honest advertising language embodies a value connotation of the communication industry in conciseness: whether making a phone call or sending a short message, it is not just a phone call, but the most important thing is the spiritual connection and communication between people.

This is the advertising slogan launched by China Mobile after it was spun off from China Telecom Group. On the one hand, encourage consumers to use new ways, that is, mobile phone calls; On the other hand, it also conveys the concept of mobile service to the public: as an operator, it pays attention to the deep needs of users, which embodies a rare humanistic concern.

2i can- China Mobile GSM

This is a slogan recently launched by GSM. GSM is an important brand of China Mobile for high-end market, especially for enterprise users. As the target users are at a high level of economy and culture, China Mobile has conveyed a confident and powerful value to them through the slogan of "I can", which has deepened the consumption experience of the target mobile phone users and enriched the brand connotation of GSM. In fact, the current competition in the communication industry is not only the competition of products themselves, but also the wrestling of brands. Especially in the high-end market, a brand that can excite and resonate with users is cheaper and more attractive than simple tariffs.

At the critical moment, trust GSM- China Mobile GSM.

Many people will remember China Mobile's overwhelming advertisements in the media: in the earthquake, shipwreck and mountaineering scene, relying on a mobile phone at a critical moment saved many lives. Behind this advertisement is China Mobile's brand strategy to highlight the advantages of network coverage.

A few years ago, China Mobile spent a lot of money on network expansion and optimization, and also focused on this important advantage in brand promotion and packaging.

The future is not far away, we create it with our heart-China Mobile.

Like "communication starts from the heart", this loud advertisement also conveys the concept of "intention". However, in contrast, it shows a spirit of self-confidence, persistence and hard work. In the face of fierce competition, China Mobile has always emphasized reform, innovation and hard work in its corporate culture, and also transferred this concept to the whole corporate brand packaging: communication not only overcomes the distance of space, but also shortens the distance of time, and connects the present and the future through efforts.

5 My site listens to me-China Mobile M-Zone

M-Zone brand has always appeared with a cool image. At present, many people are most impressed by the M-Zone, which is the image of Jay Chou, its image spokesperson, holding up a finger to "play with a mobile phone". The establishment of M-Zone brand is a classic case of communication industry. It is aimed at young people who advocate individuality and fashion and are eager to subvert tradition. Therefore, in the packaging of the brand, this feature is also highlighted: this is a place for young people to talk about their own affairs, where not only communication is provided, but also various business and tariff models are available for them to choose at will, and the word "listening" skillfully conforms to the characteristics of the communication industry.

6. Customer first, dedicated service-China Telecom.

This is a sign that China Telecom's business philosophy and brand image have been completely updated. After the split of China Telecom in 2002, China Telecom in the south gradually transformed it into the slogan of corporate image. Concise eight words highlight the concept of customer first and strive to improve service. As a "century-old shop" in China's telecom industry, China Telecom has spent a lot of time "pleasing" users in recent years, one of which is to improve business channels, such as changing the business hall into a low-counter friendly style, expanding the customer service hotline, and ensuring smooth flow.

7 telephone charm, wireless extension-China Telecom PHS

PHS is the brand name of wireless local telephone, and it is a service launched by fixed-line operators China Telecom and China Netcom for curving into the mobile market and resisting the diversion of mobile phone business. This brand originated from the sci-fi image of PHS roaming the world written by the famous writer Ye Yonglie. Because the tariff standard of fixed telephone is adopted, but it is a fixed telephone without line, this advertising slogan highlights the "charm of telephone", including cheap tariff, short number, clear call and so on, and vividly conveys the competitive advantage of PHS.

PHS has always formed the concept of "cheap" in users' minds. This advertisement also reminds users that PHS is fashionable and attractive.

8 The light gathers because of you-China Telecom Internet starry sky

Internet Star is the brand of China Telecom's broadband application platform, which includes all kinds of broadband applications, including video (such as film and television programs), distance education, entertainment (games, music) and so on. "Light gathers because of you" first coincides with the name of the internet starry sky and highlights the existence and development of this brand. The first purpose is for users. In addition, because of the value-added application content provided by the Internet Star, it has gathered the essence of many SP (service providers), and it is an important platform for telecom and major SP to work together, and the purpose of this "convergence" is precisely because of the existence of users.

9 Connecting Dreams with Reality —— China Telecom Broadband

Broadband and internet, in the eyes of ordinary people, are symbols of high technology and represent the development trend of information industry in the future. The advertising word telecommunications is often accompanied by images full of fantasy charm, such as hanging a swing rope on the tooth tip of the moon. This advertisement, full of fairy tales, softens the stiff image of high technology and conveys such a humanized brand connotation to users: broadband network is full of magical colors, which helps us realize many beautiful dreams in life, is the carrier from reality to the future, and dreams become reality. Communication is not cold, but emotional and passionate. Judging from this slogan, it reflects the unremitting efforts of China communication industry to build a brand-new brand. ?

10 leading expert in technology-China Unicom

The "smell of gunpowder" in the development of mobile communication industry can be seen from this slogan of China Unicom. Since 2003, China Unicom has spent tens of billions of dollars in Guangdong and other provinces to improve its CDMA network. Since then, China Unicom has widely used this slogan in advertisements. It is related to one word: first, Unicom hopes to highlight its high technology, lead its peers and become an expert; Secondly, because China Mobile has always claimed to be a "mobile communication expert", Unicom's advertising language undoubtedly implies this meaning, and it is one step ahead of high-tech experts. Although, who is an expert can not be determined by claiming, from these short six words, we can see the pace of Unicom as a chaser.

1 1 China Unicom audible green code division multiple access

Many people remember that a few years ago, when Unicom just launched CDMA business, it often saw an advertisement of Unicom: a pure girl held grapes in her ear like a phone call, and the following slogan was this ingenious "audible green". Unicom has always wanted to highlight its differentiated advantages, and deliberately highlighted the green and healthy features in the promotion and packaging of its CDMA services: "Listening" is the common feature of the communication industry, and green is the differentiated advantage of CDMA. Now Unicom's CI is based on green, which is in contrast with the blue of mobile and telecom. In fact, only colorful colors can make the communication industry wonderful.

12 flying me-Monternet China Mobile

Monternet is also a brand initiated by Guangdong. It is the brand of China mobile data service platform, such as downloading SMS, CRBT, accessing the Internet by mobile phone, etc. It can be said that it integrates the functions of the mobile phone except talking. Flying Me conveys the user's consumption experience: all kinds of gadgets collected by Monternet are fresh, magical, fast, fashionable and personalized. Although I can't fly, I can realize all kinds of unexpected services and functions with the help of my mobile phone, and complete the process of being divorced from reality and realizing my dreams.

13 The future is in my hands-China Mobile Global Connect

The slogan of GSM exudes confidence, persistence and fortitude: I didn't create it myself, but the decision is in my hands.

Just like My Site Listen to Me in the M-Zone, it also gives vent to a personalized spirit of self-control of fate, and under this independent concept, it hides unprecedented maturity and responsibility. This brand connotation closely matches the identity characteristics of GSM target customers: high-end, commercial and mature, and quickly stimulates the emotional resonance of users. The mobile phone is often "in my hand", and the future is bright, no exception.

14 true global communication-China Unicom Shifeng dual-mode mobile phone

In September 2004, China Unicom launched the long-planned "World Style" dual-mode mobile phone in several major provinces and cities (including Guangzhou). This is a new service that can be compatible with GSM and CDMA systems. Unicom is named "World Wind" because it can be used in any country (because different countries adopt different standards at present, but they can't do without the above two), and this slogan also highlights such a selling point. As for adding "true" in front, many users may laugh, just to tell their competitors.

15 everything is changing-China Unicom CDMA

In the market competition, those who are most eager to subvert the original pattern are all market challengers. This slogan, often accompanied by the tall and imposing image of Unicom CDMA spokesperson Yao Ming, expresses a new brand proposition of CDMA: old things are changing, and CDMA is the choice to realize this change.

In 2003, when China Unicom's CDMA 1X service was put into commercial trial, this advertisement was launched. CDMA 1X is an upgraded version of CDMA, and it is also a collection of six data service brands that China Unicom has high hopes for. With a firm, fearless and even overbearing tone, it also declared a belief to its peers that Unicom should break the old order. Later, Unicom changed this sentence to "Everything has changed".

16 jieru internet-China telecom internet starry sky

In contrast, broadband network is high-speed, and "fast access" with the same sound as "access" undoubtedly highlights the "fast" consumption experience. For the interconnected starry sky of telecom Internet value-added service platform, telecom has conveyed its own advantages with this simple sentence, and it has a "high-speed" atmosphere.

In fact, in recent two years, China Telecom has been strengthening its image in broadband services, such as its ADSL service called "Network Express" and its broadband service promotion activity called "Broadband Extreme Tour".

17 broaden China's mind-chinanet, China telecom broadband internet.

This slogan is often used in the overall image of China Telecom's broadband business. The word "wide" highlights its business characteristics, and the word "medium" indicates that telecom is a national operator.

The anthropomorphic advertising language not only solves the technical barriers, but also conveys a magnificent feeling to users.

18 step forward every day, sincerely serve forever-China Telecom

This is the corporate image slogan of the old China Telecom (before the split). After the north-south split of enterprises, people have rarely seen this slogan. Although this slogan seems to be a bit "old-fashioned" today, it is trying to express the image appeal of telecommunications to users through easy-to-understand language: China Telecom is improving its service level and putting users first. Later, after the spin-off, China Telecom adopted a more concise slogan "Customer first, service with heart" as its corporate image, which is in line with this concept.

19 professional quality and excellent service-China tietong

China Tietong is a new fixed-line operator established four years ago. It also has a large-scale fixed communication network covering the whole country, and has carried out various basic and value-added telecommunications services, including fixed telephone, local telephone, domestic and international long-distance telephone, IP telephone, data transmission, Internet and video services, in addition to public mobile services. Therefore, Tietong hopes to convey such a message to consumers from the beginning: Although it is a new operator, Tietong's service is also professional and excellent.

20 China Network Broadens the World-China Netcom

As the second largest fixed-line operator in China, China Netcom consists of China Telecom North 10 province, Netcom Holdings and Jitong. The slogan "China Net, the world is wide" is often accompanied by some images connecting different cities in the world to convey to users the characteristics of its wide network coverage and communication with different spaces, and this slogan is very consistent with the corporate name of Netcom. As a new operator, Netcom currently takes broadband Internet as its key business development, which makes Netcom more high-tech brand image.

Nestle Coffee: It's delicious.

This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy. Because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever.

M&M chocolate: only soluble in the mouth, not in the hands.

This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies the unique USP of M&M chocolate sugar-coated packaging, but also implies that M&M chocolate tastes so good that we don't want to hold it in our hands and stop for a minute.

Pepsi: the choice of a new generation

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.

Volkswagen Beetle: It's better to think small.

In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle and put forward the idea of "thinksmall", using the power of advertising to change Americans' ideas and make them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.

Nike: justdoit

Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. Do what you want, as long as you are different, as long as you act. However, with the retirement of Jordan and the change of justdoit to "Idream", Nike's influence gradually declined.

Nokia: People-oriented Technology

"People-oriented" doesn't seem to have been first put forward by Nokia, but the connotation of this sentence has been fully exerted. Facts have proved that Nokia can become the first brand in the mobile phone market from a small brand, and this concept has been respected. From product research and development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it has the essence of words.

De Beers Diamonds: Diamonds last forever, and one lasts forever.

Facts have proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of Derbyshire Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy to associate diamond with love. This is indeed the most wonderful feeling.

McBride coffee: Didi is fragrant, but the meaning is still unfinished.

As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, Maxwell has a better sensory experience. Although it is not as straightforward as Nestle, it conforms to the artistic conception of brand coffee, and at the same time, it closely combines the mellow taste of Maxwell coffee with the inner feelings, which can also stand the test.

IBM: a universal solution

When Blue Giant's business is in a trough, this provocative slogan is put forward, not only hoping to become a veritable multinational enterprise, but also hoping to truly become a one-stop solution enterprise for the high-tech electronics field. In the era of e-commerce, IBM is realizing this role and playing the role of e-commerce solution provider.

Kodak: String together every moment of life.

As the world's largest producer of photosensitive materials, Kodak's leading position in film production technology needs no words to describe. Kodak connects taking photos with a better life, so that people can remember those happy moments in life. So please use Kodak film, which is exactly what Kodak wants.

Shan Ye Piano: Children who learn piano will not go bad.

This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, not talking about the advantages of the piano. But to attract parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step. Shan Ye is very clever in this respect.

McBride Coffee: Good things should be shared with good friends.

This is the slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province, and the slogan has been deeply rooted in people's hearts, Macmillan had to start with emotion and combine coffee with friendship, winning the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing it with their friends, which is really good.

Remy martin XO: As soon as remy martin opens up, good things will come naturally.

Noble remy martin is not enjoyed by ordinary people, so drinking remy martin XO will definitely have some different feelings, so remy martin gives you a hope that as long as you drink remy martin, something good will happen. With such auspicious "divination", who doesn't want to drink remy martin?

Deer Whiskey: If you are free, you will be everywhere.

In the advertisements of deer brand whisky, the deer head boy always looks graceful, because he often drinks deer brand whisky, and that feeling is enough to make you envy. Enjoy deer whisky, and you will feel comfortable. The power of attack is often more effective than accurate description.

Dove chocolate: creamy and silky.

The reason why it is classic lies in the psychological experience of "silky feeling". Silk can be used to describe the delicate and smooth feeling of chocolate, with high artistic conception and rich imagination. Make full use of associative feelings and exert the power of language to the extreme.

Coca-Cola: forever Coca-Cola, unique and delicious.

In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola changes every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.

"Made in China by Haier" highlights the manufacturing in China, which has a sense of local national pride, while "The world sees China, and China has Xianke" will make people feel that "Xianke" is already the effect of a world brand.

09-0 1-02 | Add a comment

Sometimes it rains on sunny days.

She smiled sweetly at the advertisement that Sanlu milk powder was in danger. At that time, because he filmed Wang Xifeng, it had a deep influence. Now, hey ~ ~ ~ ~

There is also the advertisement of Want Want. I will drink you after watching it again.