3. Modern Public Relations, Huang Xizhen, Guangdong Higher Education Press
4. The Book of Planning, Hu Yi, China Social Publishing House.
5. "Positioning", [America] Reese? Trout, China Financial and Economic Publishing House.
6. Strategy and Tactics of Public Relations, Dennis? Wilcock et al., Jiefang Publishing House.
7. The Most Charming Public Relations Master in the World, Xia Nianxi, Industry and Commerce Press.
8. "Jack? Autobiography of Welch, [America] Jack? John Welch? Bowen, CITIC Publishing House
9. Haier, Made in China, Yan Jianjun and Hu Yong, Sanhuan Publishing House.
10. The most outstanding advertising master in the world, Bao Wen Jie, Industry and Commerce Press.
1 1. Advertising Creative Training Course, Guo Xiaohua, Higher Education Press.
12. planning and advertising skills and misunderstandings, Wu Can, Sichuan people's publishing house.
13. New Modern Advertising Planning Practice, Wen Hao, Blue Sky Publishing House.
14. Advertising Creativity 100, Lu Taihong, etc., Guangzhou Publishing House.
15. Advertising Classics 100, Xueqin, Guangzhou Publishing House.
16.80 successful advertisements, Yan Boqin, China Friendship Publishing Company.
17. Notes of Advertisers, Ye Maozhong, Enterprise Management Press, 1999.
18. Media events: live history, [America] Daniel? Dai Yang et al., Beijing Broadcasting Institute Press
19. Global Communication, Camaly Paul, Tsinghua University Publishing House.
20. Determination of advertising objectives and effects, Solomon Duka, Inner Mongolia People's Publishing House.
2 1. Social Psychology, Sha Lianxiang, Renmin University of China Press.
22. Panasonic Management Philosophy, [Japan] Kōnosuke Matsushita, Yanbian University Press.
23. Socio-Psycholinguistics, Wang Dechun, Shanghai Foreign Language Education Press.
24. Selected Business Administration Textbooks-Advertising Course, Li Baoyuan People's Posts and Telecommunications Publishing House.
25. A New General History of Chinese and Foreign Advertisements, Jinan University Press, Liu Jialin.
26. Perception, Understanding and Rational Advertising Language, edited by Bai Guang, China Economic Publishing House.
27. Classic creative advertising bookshelf-96 cases-4A outstanding human creativity, Zhang Huixin, Huaxia Publishing House.
28. How to advertise, Liang Tingjia, Shantou University Press.
29. Advertising Theory and Planning, edited by Li and Han Dechang, Tianjin University Press.
30. Master of Advertising Design in Photoshop CS, edited by Li Jiuhong, Tsinghua University Publishing House.
3 1. A Complete Course of Advertising English, edited by Wang, university of international business and economics Publishing House.
32. "How to enter the advertising industry", [America] Andre? Nedel Shaanxi Normal University Press
33. The Essentials of Making Advertising Titles, edited by Beijing Sewei Space Digital Animation Co., Ltd., China Materials Publishing House.
34. A single advertisement can triple the turnover, Satoshi Nakamura, Science Press [Japan].
35. Advertising Theory and Practice, Liu, Lu and Ethnic Publishing House.
36. Behind Haier: Haier Advertising Company Documentary Feng Zhu Guangdong Economic Publishing House.
37. Computer Art Graphic Design Example Course Series-Advertising Design Example Articles, edited by Ding Jianchao, China Water Resources and Hydropower Press.
38. Computer Art Graphic Design Example Course Series-Advertising Production Example, edited by Ding Jianchao, China Water Conservancy and Hydropower Press.
39. Foreign Advertising Creativity, edited by Lu, China Pictorial Publishing House.